NASCAR Contingency Awards to be Streamed Live Today at NASCAR.com
Awards presentation to feature well-known aftermarket execs from some of the industry’s biggest brands.
Raybestos ‘Race for the Cash’ Rebate and Sweepstakes Program Begins Sept. 15
Technicians and their customers can earn cash, and a possible trip to Las Vegas for Champion’s Week by installing Raybestos brand brakes.
ShowMeTheFilters.com Expands Coverage
Advance Auto, ANSA, ASC, Dorman, Omega, OEM and Parts Plus join ShowMeTheParts.com.
Federal-Mogul’s Advanced Wiper Blade Connection System Provides Easy and Efficient Installation Solution
Patented connection system featured on more than 20 vehicle brands globally.
Federal-Mogul Launching Year-Long Multi-Brand Campaign to Drive Demand for Premium Repair Solutions
Manufacturer’s ‘Smart Choice’ trade and consumer campaign aims to emphasize value of longer-lasting, better-performing replacement parts.
Firestone Brand Becomes Official Tire of Major League Baseball
Firestone becomes exclusive sponsor of in-stadium All-Star Game Balloting.
Federal-Mogul Launches Aluminum Diesel Piston Production at Russian Joint Venture
The JV is the third Federal-Mogul operation in Russia and further demonstrates the company’s commitment to participate in Russia’s dynamic market.
Executive Interview with Steve Kirchner, COO, SOMS Technologies
Steven Kirchner is the chief operating officer (COO) of SOMS Technologies LLC, developer and manufacturer of the microGreen Extended Performance Oil Filter. As COO, he is responsible for the day-to-day operations related to sales and distribution, and primary contact for marketing and public relations. The microGreen Extended Performance Oil Filter is a new patented filter technology introduced in 2008 that provides dual filtration to keep motor oil like new for up to 30,000 miles. In this exclusive interview, Kirchner talks to aftermarketNews about this new product, introduced last Fall, and its progress in the marketplace thus far.
WIX Filters Partners with Joe Gibbs Racing on Heavy Duty Hauler Sweepstakes
Innovative sweepstakes and new point-of-sale materials are the latest joint marketing effort in a 17-year relationship between WIX and JGR.
TRICO Products Names Kevin O’Dowd Global Director of Marketing, Corporate Branding and Strategy
O’Dowd was most recently group manager for North American Aftermarket Brands at Federal-Mogul, where he directed global brand positioning, global marketing and strategic brand planning.