Luber-Finer Debuts Spanish-Language Website
Continuing the implementation of its stated goal of equipping its customers with the tools they need to make their jobs easier, Luber-finer, a division of Champion Laboratories, has launched an industry-first Spanish language website. Located at www.luberfiner.com/espanol, the new website provides visitors with all of the features that are contained on Luber-finer’s English-language website, in addition to a look at Luber-finer’s all-inclusive distribution operations at its facility in Saltillo, Mexico.
Ray Evernham and George Gillett, Jr. Partner to Create Gillett Evernham Motorsports
STATESVILLE, NC — Ray Evernham and George Gillett, Jr. have announced the creation of Gillett Evernham Motorsports (GEM), a partnership combining Evernham Motorsports and the Gillett family, where Evernham will remain a substantial owner and retain the title of chief executive officer. Recognizing that the rate of change off-track has exceeded the change on-track in
Federal-Mogul Introduces New Print, Online Ad Campaign
SOUTHFIELD, MI — Federal-Mogul Corp. has introduced an extensive new print and online advertising campaign that invites millions of vehicle owners and maintainers to join the celebration of the Champion spark plug brand’s 100th anniversary. The “Always a Champion” campaign, featuring NASCAR Nextel Cup superstar Dale Earnhardt Jr., invites do-it-yourselfers and automotive professionals to experience
WIX Filters Celebrates 40 Years in Racing
GASTONIA, NC – WIX Filters, part of Affinia Group’s family of brands, is celebrating 40 years in racing. To recognize the milestone, WIX will introduce a commemorative logo during Memorial Day weekend NASCAR events and make a special charitable donation in the name of the driver that leads the 40th lap of the Coca-Cola 600.
WIX Filters Launches “Hero” Marketing Campaign
WIX Filters, part of Affinia Group’s family of brands, is launching a new marketing campaign highlighting WIX through vivid imagery of the classic black WIX spin-on oil filter donning heroic appearances. The campaign centers on the primary image of a black spin-on WIX oil filter adorned with chrome pipe wings and the tagline: “Your engine’s guardian.” Three other Hero visuals seen throughout the campaign incorporate the black oil filter with a chrome cape, crown, or trophy, along with the message that WIX is your engine’s superhero, noble protector, or champion, respectively.
BFG Out, Pirelli in at WRC
From Tire Review The topsy-turvy world of the FIA took yet another unusual turn earlier this week when it was announced that Groupe Michelin’s BFGoodrich brand would no longer be the sole tire supplier to the World Rally Championship after this season, and was being replaced by Pirelli. BFGoodrich became the sole supplier just this
The Top Ten Newsmakers of 2006
For the third year in a row, the editorial staffs of aftermarketNews and Counterman magazine have selected 10 individuals who have made an impact on the industry this past year. The list is presented in alphabetical order.
Executive Interview with Jose Maria Alapont, President and CEO of Federal-Mogul
This week we feature our exclusive interview with Jose Maria Alapont, president and chief executive officer (CEO) of Federal-Mogul. Alapont joined Federal-Mogul in early 2005. Prior to that, he served as CEO of IVECO, the commercial vehicle division of the Fiat Group. In the past 18 months, he has been simultaneously leading the company out of Chapter 11 bankruptcy protection while also forging the future of the company. Alapont and other Federal-Mogul executives met with Counterman/aftermarketNews Publisher Jon Owens and Counterman Editor Brian Cruickshank at the AAPEX show in Las Vegas last month, where they spoke at length about Federal-Mogul’s emergence from bankruptcy, the current state of the industry and what Alapont thinks the future will look like for Federal-Mogul.
Executive Interview with Joe Pomaranski, Vice President-Sales for Tenneco’s North American Aftermarket
This week we talk with Joe Pomaranski, vice president-sales, North American Aftermarket, for Tenneco Inc., manufacturer of Monroe shocks and struts, Monroe premium brakes, Walker exhaust products, DynoMax performance exhaust, Rancho performance suspensions and shocks, and DuPont Car Care appearance chemicals. Pomaranski was named vice president of sales, North American Aftermarket for Tenneco Inc. in May of 1999. In this role, he is responsible for sales and customer care activities for aftermarket ride control and emission control business, as well as DuPont Car Care chemicals and Monroe brake products in the U.S., Canada and Mexico.
Valvoline Steps Up its NHRA Support
Longtime NHRA sponsor Valvoline announced this week plans to step up its support of NHRA racers next year by adding sponsorship of a multi-car Pro team and extending its support of key Sportsman racers in a multi-year deal.