STATESVILLE, NC — Ray Evernham and George Gillett, Jr. have announced the creation of Gillett Evernham Motorsports (GEM), a partnership combining Evernham Motorsports and the Gillett family, where Evernham will remain a substantial owner and retain the title of chief executive officer.
Recognizing that the rate of change off-track has exceeded the change on-track in the past few years, Evernham forged a relationship with Gillett, whose diverse holdings offer business-to-business opportunities, sponsorship activation and fulfillment that will revolutionize what sponsors can expect from a NASCAR team, the parties said.
Gillett is the owner of the Montreal Canadiens National Hockey League (NHL) team and a co-owner of the Liverpool Football Club in the English Premier League. Gillett’s other business interests include the Bell Centre, home of the Montreal Canadiens and Gillett Entertainment Group (GEG), producers of some 700 sporting and entertainment events in numerous venues throughout Canada and the United States.
GEM will benefit from Gillett’s existing network of sports and entertainment properties, resorts, auto dealerships and auto franchises offering unique access to sponsors and partners and a powerful global connection that no other team can offer, the company said.
“It’s very exciting for me to deliver to sponsors and fans the opportunity to align with a worldwide sports leader,” said Evernham, CEO of GEM. “With the business acumen of the Gillett family and its sports brands, we’ve greatly expanded our reach. This will allow me to focus on our racing operations and team performance, while the Gillett family will focus on our business operations. It certainly allows us to capitalize on our strengths and position GEM for long-term success both on and off the track,” Evernham said.
“Racing is in my blood,” said Gillett, chairman of Booth Creek Management Corp. (BCMC). “It’s not often you get to partner with a leader with Ray’s reputation, talent and championship legacy.”
Evernham, whom motorsports media voted “The Greatest Crew Chief of All Time” in 2006, spearheaded Dodge’s re-entry into NASCAR in 2001 and earned a pole position in Dodge’s debut at the Daytona 500 with driver Bill Elliott. Prior to founding Evernham Motorsports, Evernham served as Jeff Gordon’s crew chief, earning three NASCAR NEXTEL Cup championships and 47 wins in 216 starts.
Gillett’s additional business interests include: Booth Creek Resort Properties, LLC, the owner of luxury ski and golf resorts in North America; Grand Targhee Ski Resort in Wyoming; WorldCast Holdings, a major fishing guide company in Wyoming, Idaho and Montana. Booth Creek’s automotive platform includes Summit Automotive Partners, LLC and Vista Automotive Group, owners of some 14 dealerships and 27 franchises in the United States. Other BCMC holdings are Coleman Natural Foods and Wheat Montana Farms & Bakery.
For more information on GEM, visit: www.evernhammotorsports.com.