GlobalAutoIndustry.com’s latest Audio Interview “The Opportunity in Disruption. How marketing during a recession will help global automotive companies to thrive” features Chris Bowers, managing director of UK-based CMB Automotive Marketing Ltd., and a global automotive marketing and communications expert.
In the 13-minute Audio Interview, Mr. Bowers discusses the following questions:
- On the surface, it seems like a good idea to cut marketing spend in a recession. Why is that not the case?
- Do you have any examples of how this approach has worked?
- What are the marketing opportunities for auto companies in the current downturn?
- What other benefits are there of continuing marketing during a recession?
- Do you have any recommendations?
Bowers is a marketing and creative professional with considerable experience in the automotive and high-performance technology industries. Working in international markets, he offers a global view point, with creative thinking, on brand development and commercially focused marketing communications. He has driven successful campaigns for a wide range of automotive clients, including major global brands, where his creative, yet pragmatic approach has delivered outstanding results. Born and raised in Detroit and now living in the UK, Chris has extensive experience in US and European automotive markets.
CMB is a marketing and creative team focused specifically on the automotive supply chain, aftermarket and high-performance technology sectors. We develop strategy, deliver content and creative that connects you with your customers, builds your brand and drives new business opportunities. In short, we deliver high-performing marketing to a high-performance industry.
Click here to listen to the 13-minute Audio Interview with Chris Bowers.
GlobalAutoIndustry.com is the leading global business intelligence source for the automotive industry, connecting the worldwide automotive OEM and supplier industry with the resources to effectively do business globally. Through the web site, www.GlobalAutoIndustry.com, automotive executives can find insight, solutions and strategies focused on doing business in the world’s top automotive markets. The Company offers weekly Audio Interviews and eJournal newsletters addressing important international business and operational challenges for industry professionals. The Audio Interviews are available to over 1,000,000 automotive industry professionals worldwide, including syndicated through WardsAuto, aftermarketNews, ETAuto (The Economic Times of India), TU Automotive, MEXICONOW, BORDERNOW, HORSEPOWER, and soon China Automotive Review.