NEXEN TIRE, global tire manufacturer based in SEOUL, South Korea, announced it has been awarded the Good Design Award (GDA) 2023, or G-Mark in Japan, in the mobility category for its Roadian HTX 2 highway terrain tires.
NEXEN TIRE’s Roadian HTX 2 is a highway terrain tire for SUV/LT with enhanced snow traction and mileage performance, offering improved tread grip and handling performance even in the snow through 3D sipes – fine grooves on tire surfaces – technology that increases traction, the company said.
In addition, the cooling pin design used on the shoulder block effectively releases heat generated during driving, increasing the durability of the tire even in high-speed driving environments, enabling stable driving. Sidewalls are also distinguished by applying designs with different themes on the inside and outside, allowing drivers to install sidewall designs that suit their preferences.
The Japan Institute of Design Promotion (JDP) sponsors the Good Design Award, which recognizes great design in a wide range of sectors, from industrial items to business strategies and event organization. It is Japan’s sole complete design review and recommendation system, and the G Mark logo has gained popularity since its inception in 1957. The Good Design Award recognizes and honors the essence of design, independent of its form, in an age where design is needed to solve issues and explore new ideas, according to NEXEN TIRE.
“With this achievement, we plan to continue developing products with both excellent performance and design to improve customer satisfaction and further increase brand value,” said a NEXEN TIRE representative.
