Nexen Tire America, a worldwide leader in high-performance, passenger, SUV/light truck and winter tire technology, and Manchester City, have announced a new virtual fitness challenge, “Nexen Road to Man City,” to improve the health and wellbeing of fans across the world and help them to stay connected to the Club. The free, virtual race officially begins on April 22 and encourages participants of any age or fitness level to exercise and adopt a healthier lifestyle by getting outside and being active over a 45-day period.
Participants are encouraged to walk, jog or run to accumulate their steps, and they can track those steps all from their smartphone or other compatible device via an app from Stepathlon. All participants will virtually race around the globe, competing against other fans for the chance to win hundreds of prizes and money-can’t-buy experiences. To get fans motivated and moving, Nexen Tire aims to bring fans closer to the club through weekly challenges and contests taking place during the race and the registration phase on the @NexenRoadToManCity social channels.
To register for the free virtual fitness challenge, visit www.roadtomancity.com and download the Road to Man City mobile app, available for both Apple and Android devices.
“Connecting with fans across the globe has never been more important and throughout the last year, the club has continued to provide new and immersive ways for them to engage, wherever they are based in the world,” said Peter Laundy, vice president of partnership marketing and creative for Manchester City. “The Nexen Road to Man City is an exciting new activity for fans and sports enthusiasts alike to be able to stay close to all the action whilst improving their health and fitness and we hope fans worldwide will get involved.”
The Nexen Road to Man City is the second virtual race event that the Club has delivered, but the first on a global scale, with the previous successful event taking place for fans in India with thousands of people taking part. The virtual race event will be powered by Stepathlon – The Race Management Platform.
“Nexen Tire is thrilled to be part of this truly global initiative to keep fans fit, healthy and active,” said Travis Kang, global CEO of Nexen Tire. “This event, planned with Man City, is in line with our new ‘We Got You’ brand slogan, that is, to become a more helpful and convenient brand for consumers, anytime, anywhere. I look forward to everyone participating in this virtual event which also passes through Seoul, home of Nexen Tire, and hope it will be a source of fun for all.”
Fans will be able to register for the challenge from now until April 21, with the virtual race officially kicking off on the April 22 and will commence on June 5.
To enter the virtual race, interested participants can download the Road to Man City app (available for Apple and Android devices) or by visiting www.roadtomancity.com.
