The impact of the COVID 19 virus on the tire and automotive exhibition market has been nothing short of devastating with all planned events this year canceled or postponed with few prospects of any shows taking place in 2020.
Therefore 2021 looks set to become a very busy year for the tire and automotive accessory industries in terms of exhibitions. Leading the pack, according to show organizers, will be the increasingly popular Tyrexpo Asia 2021 Show. Traditionally staged in Singapore, the show has recently undergone a significant change of ownership and Tyrexpo Asia has been purchased by Tarsus Group – global B2B Events Specialists. The 2021 event is set to be very different from the previous show concept attracting an increased worldwide audience as well as showcasing many new features.
Tarsus is recognized as one of the largest and most successful exhibition and business event organizers in the world and says it intends to transform the show into one of the tire and automotive industry’s most popular and productive events. It will be staged at the famous Marina Bay Sands Hotel Expo and Convention Centre from March 17-19, 2021.
The “new style” show is set to attract around 300 exhibitors across five international pavilions and up to 6,000 visitors from approximately 90 countries, covering the manufacturing, wholesale and distribution, importing and exporting and tire retreading aspects of the industry.
Tyrexpo Asia 2021 will also feature a number of thought-provoking conference sessions covering important industry topics throughout the three-day event. Event Project Director Alwin Seow points out that additional benefits for event participants will include a Hosted Buyer Scheme and an arranged meeting facility.
Alwin adds, “We fully appreciate that like so many other industries, the tire industry has been impacted by events over recent months and we are taking our responsibility of helping the industry to recover seriously. The Tarsus team is highly confident of taking this traditional bi-annual tire and automotive equipment show to a significantly higher level of professionalism and choice than previous events not just for Asia but also the entire global market.”
With almost nine months before the show takes place, Tarsus intends to soon launch an extensive international publicity campaign in the form of regular editorials and advertisements, which will announce further individual details about the show. Tarsus says this aggressive and early preparation for the show underlines just how determined the company is to give the tire and automotive industries a unique international event in the beautiful garden city of Singapore that will take the performance bar to an new level of excellence.
For further enquiries on exhibitor sales packages for the show please contact Show on [email protected] or [email protected]
