Mobileye announced it introduced what it says is the world’s first vision-only Intelligent Speed Assist (ISA) solution for automakers, following testing and certification across Europe. The camera-only solution, launching in production vehicles this year, helps global automakers meet new European Union (EU) General Safety Regulation (GSR) standards requiring automatic sensing of speed limits in all new vehicle models, without the need to rely on third-party map and GPS data.

The new software, designed for Mobileye’s EyeQ platform, has been certified for use in all 27 EU countries as well as Israel, Norway, Switzerland, and Turkey. The EyeQ4 and EyeQ6-based ISA system allows OEMs whose vehicles already integrate these chips to meet the new standards merely by updating the EyeQ’s existing software, without any new hardware requirements, Mobileye says.

The Mobileye ISA system is expected to be integrated by a major global auto group into two vehicle brands for models going on sale in Europe later this year, with three other global automakers following close behind in 2024 and beyond, the company says.

“This is a major accomplishment for Mobileye, because we’ve proven to the industry not only that achieving GSR-compatible vision-only ISA is possible, but also that it performs better than traditional map-based solutions,” said Dr. Gaby Hayon, executive vice president of research and development at Mobileye.

Mobileye says the certified solution, resulting from more than two years of work building on its two decades of experience in computer vision and machine learning, “is the industry’s first of its kind.” Current alternatives rely on a combination of cameras and low-resolution maps to meet the EU standards, a solution that typically brings higher cost with complexity and integration efforts, while providing less reliable performance, Mobileye adds.