At the recent Goodwood Festival of Speed, luxury British sports car and supercar maker McLaren Automotive announced an ambitious business plan that will take the company to its 15th anniversary.
Track25 is an evolution of the Track22 plan that was first launched at the Geneva Motor Show in 2016. The updated plan now includes significant new milestones.
Track25 sets out a roadmap for future vehicles, production and technology that the automaker says will allow the brand to continue to position itself as a major global player in the sports car and supercar market.
McLaren said it is committed to ensuring that its sports car and supercar range will be hybrid within seven years. True to the spirit of pushing the boundaries of technology to benefit drivers, McLaren also plans to evaluate new augmented driving features and help develop a lighter, superfast-charging, high-power battery system for performance applications that is expected to have more than 30 minutes of electric range around a race track.
The company also plans to continue its drive to win the new supercar “weight race” by ensuring, as it does today, that each of its products is the lightest in its segment. This complements a £50 million (approximately $65 million USD) investment in developing and manufacturing the future of lightweighting technology with the soon to-open McLaren Composites Technology Centre (MCTC). Once fully operational, the MCTC will mean around 57 percent of vehicle content by value will be sourced in the U.K.
Having launched the world’s first-ever petrol-electric hybrid-hyper car five years ago with the iconic McLaren P1TM, McLaren now plans to unveil its successor as part of the Track25 plan.
While staying faithful to the core idea of creating and hand-assembling the world’s best drivers’ cars, McLaren will remain focused on crafting mid-engined sports cars and sports cars.
Investment in 18 new models or derivatives will help lift production by almost 75 percent over current levels to around 6,000 cars a year by the middle of the next decade. As is the case now, all will be hand-assembled at the McLaren Production Centre in Woking, England.
Alongside a focus on the on-track and on-road experience, McLaren will introduce technologies designed to improve the owning experience. Cars will feature enhanced cyber protection, improved vehicle tracking and over-the-air (OTA) software updates, allowing McLaren customers to benefit from new features without the need for inconvenient downtime at retailers.
Currently retailed in 31 markets around the world through a retailer network of 86 locations, McLaren Automotive is looking at both expanding in existing markets as well as evaluating several major new markets including Russia, India and Central/Eastern Europe. Rising demand means the aim will be to reach 100 retailers within the life of the Track25 plan.
“Everyone at McLaren Automotive remains constant in their focus of designing and crafting the world’s best drivers’ cars. True to McLaren’s spirit, however, our ambitions continue to grow and our £1.2 billion (approx. $1.6 billion USD) Track25 business plan, which covers 18 new models, including a new McLaren P1TM, is clear proof of that,” said Mike Flewitt, CEO of McLaren Automotive. “We are a luxury brand that is committed to investing in innovation, whether that’s in the development and manufacture of our own carbon fiber tubs as part of a new £50 million ($65 million USD) British-based production center, new powertrains with our entire range due to be hybrid by 2025 or the deployment of technology to enhance the driving and owning experience.
“As a global brand we are set to add more retailers in both existing and exciting new markets as demand for our products continues to grow. While our plan sets the direction for the next seven years to take us through to the middle of the next decade, we need to also pause and acknowledge the great effort, ingenuity and competitive spirit of all of our incredible people on which our success, both now and in the future, rests,” he added.
The largest part of the McLaren Group, McLaren Automotive has a global workforce of around 2,300 people with headcount expected to remain broadly stable until 2025 across offices in the U.K., U.S., Bahrain, China, Singapore, Japan and Spain.