Marelli Presents New Interior Innovation Center

Marelli Presents New Interior Innovation Center

The location is implementing three key initiatives inspired by the theme, "What's next? Innovation for the new era." 

Marelli has unveiled its new Interior Innovation Center (IIC) in Yoshimi, Saitama Prefecture, Japan, picking up the experience of the previous Miyahara location.

The aim of the Interior Innovation Center is to create next-generation cockpit solutions through the combination of innovative ideas and technologies, Marelli said.

“The establishment of the new innovation center for Interior Experience is an important step for our team,” said Tsukasa Fujii, president of Marelli’s interior experience division. “This advanced facility will be key in further enabling innovative value creation with our customers and partners, with a sense of speed.”

The location, that hosts a team of engineers and designers, is implementing three key initiatives inspired by the theme “What’s next? Innovation for the new era.”

The Interior Innovation Center has established a hybrid team structure, integrating interior engineering, electrical engineering, material engineering and interior design: experts from different fields collaborate, and inspire each other to generate new ideas and solutions, according to Marelli.

The Center is an environment focusing specifically on innovation: it is independent from the development and production units, while cooperating effectively with them to enhance creativity, Marelli said.

It applies manufacturing based on “3 Reals Theory” (principle to determine everything based on 3 realities at place, product and situation): equipped with clay modeling facilities, prototype workspaces and Virtual Reality technology.

The progress achieved through the new center has already led to the creation of the cockpit concept “Digital Detox,” which was exhibited at CES 2024. Following this concept, the cabin is realized to offer a comfortable “living room” environment, with high-quality and sustainable materials. To ensure a relaxing personalized space, digital screens and buttons, when switched off, can become invisible, concealed under panels or stored under the console with necessary information displayed when needed.

You May Also Like

Hercules Tires Expands Options in Canadian Markets

Both the Terra Trac Cross-V AW and Roadtour Connect AS were introduced to dealers in the United States in late 2023.

Hercules Tire and Rubber Company, a subsidiary of American Tire Distributors, announced the launch of the Hercules Terra Trac Cross-V AW and Roadtour Connect AS to the Canadian market. Both the Terra Trac Cross-V AW and Roadtour Connect AS were introduced to dealers in the United States in late 2023.

Fastco Canada Appoints Lee Chaplin New President

Following in the footsteps of his father, Glenn Chaplin, founder of Fastco Canada, Lee steps into his new leadership position.

Lee Chaplin
Canatu, DENSO Team Up on Carbon Nanotube Film Breakthrough

Carbon nanotube film manufacturing will meet increasing demand to address the global ADAS market.

Lucas Oil, VT Batteries Form Distribution Agreement

The deal will bring Lucas Oil’s products to new South American markets, including Argentina, Brazil, Chile, Columbia, Ecuador, Peru and Uruguay.

ITT Nominates Christopher O’Shea for Board of Directors

O’Shea currently serves as CEO of UK-based Centrica.

ITT Nominates Christopher O’Shea for Board of Directors

Other Posts

Nokian Tyres President and CEO to Retire

Nokian’s board of directors has initiated the process of finding a successor for Jukka Moisio, who was president & CEO since 2020.

MAHLE, FORVIA HELLA Complete Sale of BHTC

They sold their respective 50 percent stake in the joint venture Behr-Hella Thermocontrol to AUO Corporation.

ZKW Named Headlamp Supplier for the BMW XM

Due to the low height of the headlamp, a special light guide concept had to be developed.

ZKW Named Headlamp Supplier for the BMW XM
Nokian Tyres Holds Bracket Challenge on Worst Roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.