Marelli Exhibiting at Beijing International Automotive Show

Marelli Exhibiting at Beijing International Automotive Show

Visitors can interact with Marelli’s software-defined interior with features that can be personalized by the vehicle owner.

Marelli announced it will showcase its latest innovations at the Beijing International Automotive Exhibition, in booth W1-W01 of the temporary hall, in Beijing, China, April 25 – May 4, 2024. The company will offer an invitation-only, curated experience that will introduce guests to Marelli’s approach to Design-Led Innovation.

Marelli said it will showcase its latest technologies, with a particular focus on China market, where the company has a long-standing presence.

Marelli added its booth presents a “customized journey that follows the phases of the vehicle co-creation process through different areas, where visitors can experience the company’s technology approach, know-how and solutions.”

Firstly, the Co-Creation @Speed area will present Marelli’s software-defined vehicle value proposition, showing how the company supports architecture scalability, software portability, zone control standardization and cloud virtualization. The company’s Digital Twin demonstrator will show how Marelli can replicate a vehicle cockpit in the cloud, to accelerate design, testing, simulation and feature deployment over-the-air.

Sitting in Marelli’s demo car, visitors will experience the company’s software-defined interior concept. Built on a centralized architecture and powered by artificial intelligence (AI), the car includes advanced audio and sound zoning, motorized hidden displays and interior components, in-console projection, eco-materials, multi-functional interfaces, a customizable pillar-to-pillar display, and more.

Marelli said it also will showcase lighting and 360° communication technologies including a working demonstration of a LiDAR sensor in a headlamp. Other technologies include the award-winning LASER wire rear lamp that incorporates fiber optics to achieve a unique brand signature, an ultra-high definition microLED module with road projection, a signal lamp, and the latest electronic and light domain control units, according to Marelli.

The company’s LeanLight concept, which debuted at CES 2024 in Las Vegas, NV, USA, features a simplified hardware design, reduced weight, reduced CO2 emissions, and costs less than traditional lighting products.

Technologies designed to promote sustainable vehicle performance will be on display in the Interactive Experience Lab, including Marelli’s fully-active electromechanical suspension system, integrated thermal management module, battery cooling plate, smart actuator, double valve smart damping control, and wireless battery management system powered by AI.  

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