HERE, a leader in mapping and location technology, has launched, in conjunction with Marina FM, the first radio data system – traffic messaging channel (RDS-TMC) service in Kuwait, enabling drivers to see real-time traffic information on their vehicle’s head unit display or personal navigation device (PND).
The company says RDS-TMC is an efficient, reliable and cost-friendly way for drivers to receive valuable information on nearby road conditions. There is no need for wireless or data packages.
“HERE Real Time Traffic provides up-to-the-minute information about current traffic conditions, helping drivers make the best decision about the rest of their journey by improving the accuracy of arrival times,” said Tony Belkin, head of HERE Traffic Services. “As a leading provider of high-quality traffic information across the globe, HERE creates for each market a custom approach to deliver information to drivers in the most effective format possible.”
HERE Real Time Traffic is available in a wide variety of formats and distribution options, including DAB+, RDS, HD Radio, connected APIs and TPEG. HERE Real Time Traffic for connected devices has been available in Kuwait since June 2015. In the coming months, HERE plans to further expand its traffic services across the Gulf region.
