Hankook & Co. Announces ‘S.T.R.E.A.M.’ To Celebrate 80th Anniversary

Hankook & Co. Announces ‘S.T.R.E.A.M.’ Portfolio

‘S.T.R.E.A.M.’ represents Smart Energy, Tire & Core business, Rising Tech, Electrification, Automation and Mobility.

Hankook & Company, the holding company of Hankook Tire & Technology Co. Ltd., announced “S.T.R.E.A.M.,” a new long-term business portfolio aimed at advancing new growth engines of the future in line with the celebration of the company’s 80th anniversary today. Hankook & Co. also declared a renewed commitment to increase competitiveness and gain stronger leadership in the company’s core businesses.

Each letter from “S.T.R.E.A.M.” delivers the essential directions on where Hankook is headed for in the future. Starting with the letter S that stands for Smart Energy in the likes of renewable energy and eco-friendly battery, T represents Tire & Core business. R points to Rising Tech which is to be adapted for business portfolio diversification. Rounding out the acronym, E represents Electrification and A for Automation and efficiency through advanced technology such as robotics, whereas M stands for Mobility as the entire industry.

Hankook & Company, which launched as an operating holding company in April, is actively looking for investment and M&A opportunities in the ‘S.T.R.E.A.M.’ sector through strengthening workforce for securing new growth engine. The company introduced a new slogan “Hankook Creates the Future STREAM” using the word “stream” to refer to a current or continuous flow. Hankook & Company plans to expand its business portfolio in the future in line with technology in trend that keeps changing.

Unveiled together with S.T.R.E.A.M., a dedicated 80th anniversary emblem commemorates achievements the company made throughout its 80-year history and highlights the company’s growth through the determination to pursue sustainable growth through innovation, particularly with the challenger mindset and continuous commitment to R&D. The emblem effectively visualizes the numeric 80 along with the company’s core assets that include Technoplex, the headquarters office in Korea which signifies the source of innovation and growth based on its unique corporate culture named Proactive Culture that encourage the spirit of challenge and creative innovation. HANKOOK TECHNODOME, the company’s central R&D facility and the mecca of original technologies and new future technologies along with Technoring, the largest tire test drive site in Asia, joins Technoplex in the emblem.

Hankook & Company was founded in 1941 as the first tire company in South Korea and continued with its challenger mindset and innovation to become a staple brand in the mobility industry. In 2012, Hankook was split into two entities, therefore establishing its holding company. Earlier this year, Hankook & Company merged with the energy solution affiliate Hankook AtlasBX, a strategic move to strengthen its core competencies for rising future industries and solutions. Hankook’s key priorities remain, a continuous pursuit to demonstrate the higher goal of a technology leader that bestows positive influence in the community and the environment respective of a premium brand. The company makes no compromise in delivering for mutual, sustainable growth as it can be seen through the efforts that have been made to achieve the highest ESG standards, including corporate social activities, ethical management, environmental management, and other systematic management initiatives.

The core affiliate, Hankook Tire & Technology, continues to expand strategic partnerships with the world’s premium automotive brands such as Porsche, Mercedes-Benz, BMW and Audi, a demonstration of the company’s recognition for continuous R&D and top-notch technology. 

Hankook currently supplies original equipment (OE) tires for 320 car models from 46 automotive brands worldwide, including flagship and high-performance models. Furthermore, Hankook Tire & Technology actively participates in global sustainability initiatives. Its efforts have been recognized in the Dow Jones Sustainability Indices World (DJSI World) for five consecutive years.

Hankook & Company will bolster the competitiveness of key businesses while making sound investments to discover new business opportunities under the company’s newly established portfolio. Hankook & Company plans to build mid-to long-term strategies to effectively respond to the changes in business environment, improve management efficiency through engaging in efficient allocation of resources, and strengthen its integrated brand portfolio that leverages the global brand ‘Hankook’ to enhance its competitiveness in a rapidly changing global business environment.

Hankook Tire & Technology Co., Ltd., a major affiliate, is South Korea’s first tire manufacturer that has been growing together with the country’s tire industry since the beginning. It is the largest tire company in Korea in terms of automobile tires sales volume. Currently operating in over 180 countries, Hankook Tire & Technology has four regional headquarters, over thirty sales branches, eight production sites and five R&D centers around the world. It has ranked the world’s seventh largest tire manufacturer in terms of sales and 85 percent of its total sales is being made outside of Korea.

Hankook Tire & Technology, beloved by customers for its excellence in quality through continuous R&D and service that delivers customers the utmost satisfaction, will continue to pursue healthy, sustainable growth by developing technologies that care for the environment and carrying out activities that contribute to society.

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