FRAM® Protects Engine Performance and Passenger Comfort - aftermarketNews

FRAM® Protects Engine Performance and Passenger Comfort

Sponsored by FRAM

The first FRAM® product that comes to mind for many automotive enthusiasts are oil filters.

More than eight decades of dependable engine protection has garnered a strong reputation for these products among technicians, service writers, shop owners and DIYers, but FRAM® has a full line of engine air and cabin air filters to cover even more vehicle needs.

FRAM® offers three oil filter categories, all providing advanced protection.

FRAM Extra Guard® oil filters are designed for everyday drivers who perform oil changes at OE recommended intervals. FRAM Tough Guard® oil filters feature 99% filtration efficiency, and meet the demands of frequent stop and go traffic, towing, and extreme weather conditions. FRAM Ultra Synthetic® filters are engineered for synthetic oil, providing ultimate performance and protection for up to 20,000 miles.

Protecting your engine goes beyond just oil and oil filters. The air filter plays a vital role as well.

The greatest potential for contaminants to enter an engine is through the air intake, where the engine air filter faces road dust, dirt, and other airborne particles. A quality air filter is the first line of defense against harmful particles and is an essential part of regular maintenance. Choosing the right air filter and following proper change intervals will improve horsepower, acceleration, airflow and help overall performance.

While the engine air filter protects the engine from damaging particles, FRAM® also delivers a line of cabin air filtration products to keep dirt, dust, pollen, and allergens from entering the cabin through a vehicle’s ventilation system.

Cabin air filters were first introduced in OEM vehicles in 1989 and have since risen in popularity for their ability to trap contaminants from the air that drivers and passengers breathe inside the vehicle. 2005 and newer vehicles are equipped with one of these filters, and FRAM® offers two unique products in the category.

FRAM’s newest premium cabin air filter is the FRAM TrueAir™. This filter features an innovative N95 grade media that capturers 95% of harmful airborne contaminants, as small as 0.3 micron. Designed with dual-layered protection, FRAM TrueAir™ also filters out 99% of airborne particles, keeping the air in the vehicle’s cabin clean.

Our market-leading FRAM Fresh Breeze® line of cabin air filters are engineered with Arm & Hammer™ baking soda and features activated carbon embedded in its media. This unique combination provides deodorizing properties while also filtering out up to 98% of airborne contaminants, keeping the cabin air clean and fresh. As with any cabin air filter, regular replacement is recommended every 12 months or 12,000 miles to keep fresh air flowing without overworking the vehicle’s ventilation system.

FRAM® not only provides the right oil filter for every type of driving, but also delivers a full set of filtration products to keep contaminants under control in critical spaces. If you’re protecting an engine’s oil flow with FRAM®, your engine air and cabin air deserve the same level of performance. Explore the full offering of trusted filters at

This article was sponsored by FRAM.

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