Longtime Aftermarket Exec. Ron Clair Dies at 79
With a 47-year career in the aftermarket, Clair held various positions with Fram, Bendix and Autolite and Auto Plus.
FRAM Launches FRAM Synthetic Endurance Oil Filter
FRAM Synthetic Endurance is designed to meet the growing performance needs of newer/late-model vehicles.
First Brands Group Announces Race Team Award Winners
Sponsored drivers and teams across multiple series were recognized for successes on the track and in the community in 2022.
Protecting Your Vehicle in the Winter
Depending on where you live, autumn is an idyllic time of year with bright colors and mild temperatures. If there is one downside though, it means that winter is on its way, which means frigid temperatures, snow, ice and difficult road conditions. The lifespans of cars and trucks are increasing all the time, so protecting
First Brands Opens 2023 Spring/Summer Racing Sponsorship
StopTech, Autolite, Raybestos and FRAM will provide support to teams that are selected for racing sponsorships.
Updating Your Shop’s Approach to Vehicle Filtration
Customers may wonder what the biggest threats are to their engines. Heat is one for sure. But the other are tiny – often microscopic – particles. If these aren’t filtered thoroughly, they will accumulate inside the engine, which will increase friction, heat and lead to significant damage to internal engine components. In time, it will
Marco Andretti, FRAM Take SRX Crown
FRAM was a partner sponsor of the SRX series for the second consecutive season.
FRAM Signs on as a Sponsor of New PBR Challenger Series
The brand enters PBR as the growing sport continues its charge into the mainstream.
SRX Series a Natural Fit for FRAM®
When giants in the auto racing world team up with successful, resourceful business partners, you form a recipe for success. In this case, the result is the Superstar Racing Experience (SRX) Series. The SRX Series, otherwise known as the Camping World SRX Series, is the brainchild of racing legends Tony Stewart and company. Taking some
FRAM, TRICO Donate $40,000 To Cal FIRE Benevolent Foundation
The donation was made at the No One Left Behind spring tribute golf tournament.
Keep Drivers Comfortable with Airborne Contaminant Control
Oil changes are one of the first projects that DIYers and experienced automotive pros learn how to perform. This maintenance task is vital to vehicle performance, relatively easy to do and performed at regular intervals, so most customers understand its importance. All drivers need to stay on top of oil changes, especially with more cars
FRAM Renews 2022 Sponsorship with SPX Racing
This is the second year that FRAM will participate in SRX as a sponsor.
