FRAM, Author at aftermarketNews
Protecting Your Vehicle in the Winter

Depending on where you live, autumn is an idyllic time of year with bright colors and mild temperatures.  If there is one downside though, it means that winter is on its way, which means frigid temperatures, snow, ice and difficult road conditions. The lifespans of cars and trucks are increasing all the time, so protecting

Updating Your Shop’s Approach to Vehicle Filtration 

Customers may wonder what the biggest threats are to their engines.  Heat is one for sure. But the other are tiny – often microscopic – particles. If these aren’t filtered thoroughly, they will accumulate inside the engine, which will increase friction, heat and lead to significant damage to internal engine components. In time, it will

SRX Series a Natural Fit for FRAM®

When giants in the auto racing world team up with successful, resourceful business partners, you form a recipe for success. In this case, the result is the Superstar Racing Experience (SRX) Series. The SRX Series, otherwise known as the Camping World SRX Series, is the brainchild of racing legends Tony Stewart and company. Taking some

Keep Drivers Comfortable with Airborne Contaminant Control

Oil changes are one of the first projects that DIYers and experienced automotive pros learn how to perform. This maintenance task is vital to vehicle performance, relatively easy to do and performed at regular intervals, so most customers understand its importance. All drivers need to stay on top of oil changes, especially with more cars

FRAM® Protects Engine Performance and Passenger Comfort

The first FRAM® product that comes to mind for many automotive enthusiasts are oil filters. More than eight decades of dependable engine protection has garnered a strong reputation for these products among technicians, service writers, shop owners and DIYers, but FRAM® has a full line of engine air and cabin air filters to cover even

The Importance of Changing Cabin Air Filters for the Winter

Keep the air in the cabin clean and the warm air flowing freely When it comes to performing preventative maintenance on your vehicle, filtration is a great place to start. At first, you may think about performing regular oil changes, along with replacing engine oil and air filters. Another component that protects critical spaces –

FRAM® Protects Engine Performance and Passenger Comfort

The first FRAM® product that comes to mind for many automotive enthusiasts are oil filters. More than eight decades of dependable engine protection has garnered a strong reputation for these products among technicians, service writers, shop owners and DIYers, but FRAM® has a full line of engine air and cabin air filters to cover even

Protecting Engine Performance Against Stop-and-Go Traffic

It’s almost summer, also known as orange barrel season in many parts of the United States. Summer 2021 is looking like another construction-heavy season, with states gearing up for thousands of miles in road projects. At the end of March, the Ohio Department of Transportation released its 2021 construction season plans, covering 4,596 miles of

Prepare Boat and Camper Towers for Extra Engine Stress

When the weather starts to get warmer, the roads fill up with eager travelers. That’s especially true in 2021. According to a Harvest Hosts survey, 76% of respondents plan to travel more than they did in 2020, and 69% do not feel safe getting on a plane. For those planning to travel by road, 61%

A Key Recommendation for Spring Vehicle Maintenance After a Harsh Winter

After the harsh temperatures of winter have taken their toll, spring vehicle maintenance requires checking all the right boxes to ensure dependability for everything from local errands to summer road trips. But before your customers drive off to the beach this summer, one of the key recommendations topping your list for spring maintenance must include

In a “Stay at Home” World, Vehicles Still Need to Be Maintained Properly and Regularly

As we approach the one-year anniversary when terms like “lockdown,” “social distancing” and “work from home” became prominent parts of the lexicon, we can begin to take stock in just how much has changed. While the true definition of what the “new normal” will be in a post-pandemic world is still not fully known, it’s

Idle vehicles, arrival of winter highlight importance of key filter maintenance

For many people who have been working from home instead of making the daily commute to the office, there is growing concern regarding the unintended impact the inactivity may have on their vehicle’s dependability. In addition to the delayed maintenance and overall inactivity of vehicles, winter’s arrival adds to the challenges facing millions of vehicle