Editor’s Note: Ten minutes. That’s all the time you need to get started on the path to exhibiting at international trade shows. In this 10-minute interview with Dirk Ebener, CEO of Global CIF, GlobalBusinessProfessor.com takes a look at the benefits and challenges small- and mid-size businesses experience and how to be successful when participating in global trade shows.

Expanding Your Business Through Global Trade Shows
Presented by Dirk Ebener, CEO, Global CIF

Learn how global trade shows can expand your business by listening to Dirk Ebener’s audio interview, “Expanding Your Business Through Global Trade Shows.” The 10–minute interview, produced by GlobalBusinessProfessor.com and GlobalAutoIndustry.com, details the benefits and challenges small- and mid-size businesses experience and how to be successful when participating in global trade shows. Ebener discusses differences between global trade shows and U.S. trade shows, how to find the best trade show, the length of advance planning time required and organizations that can help companies get started. Ebener emphasizes that global trade shows offer a terrific platform to improve the visibility of your company and product and a great opportunity to actually put product into buyers’ hands.

Dirk Ebener is CEO of Global CIF and has over 20 years of experience in the global trade show business. Global CIF is a Marietta, Georgia-based international business consulting firm that offers business solutions to small and midsize and start-up companies.

Click here to access the On-Demand Seminar.