As Chinese passenger vehicle manufacturers accelerate and continue to popularize telematics systems in 2015, smartphone integration and 4G LTE technologies have found wider applications, while In-Vehicle Infotainment (IVI) and networking functions have been enriched and optimized to make a better user experience.
From January to September 2015, the number of Chinese new passenger vehicles equipped with telematics products approximated 1.8 million units, up 32.1 percent from a year earlier. Among them, OnStar held 26 percent and ranked first, followed by SYNC and Honda Link. The report noted that in 2015 Changan Automobile launched several models equipped with an In Call system, occupying 7 percent, making it the only self-owned brand that ranked among the top 5.
From ResearchInChina’s report, it is projected that the penetration of OEM telematics will be on the rise. On the one hand, the model of the OEM-led platform and third-party telematics service providers will continue to be adopted. They will work together to deliver more mature products and services to car owners. On the other hand, the passenger vehicle market is unlikely to recover and grow like the previous high-speed expansion, which would entail prompting OEMs to bring telematic products to market sooner. At the same time, the report also noted that aftermarket intelligent rearview mirrors also provide networking and recreational functions, which, to some extent, help diversify the options for car owners.
The China Passenger Vehicle Telematics Industry Report, 2015-2018, by ResearchInChina, focuses on the following:
- Development of China passenger vehicle telematics market, including market overview, industrial chain, market size, service comparison and supported products;
- Analysis of passenger vehicle telematics brands in China, including business analysis, expenses, new users, supported models, development strategy, and technology trends;
- And TSP enterprises of China passenger vehicle telematics, including product analysis, business analysis, application cases, customer structure, and development model.
Read the full report here.
