APC Announces Winners of NASCAR NEXTEL Cup Ticket Drawing
During each of the five A/C seminars that Automotive Cooling Products hosted this year, a pair of tickets to the August 12 NASCAR Nextel Cup race at the Michigan International Speedway were given away. Each winner received a pair of tickets to the race and two nights of lodging.
NHRA Retains JMPR for Public Relations Projects
The National Hot Rod Association (NHRA) has retained JMPR, Inc. for a variety of special public relations projects. NHRA is one of the world’s largest motorsports sanctioning bodies, with 80,000 members, 140 member tracks, more than 35,000 licensed competitors and more than 5,000 member-track events.
NASCAR to Debut “NASCAR Performance Live” Radio Show
NASCAR will debut “NASCAR Performance Live,” a new one-hour radio show dedicated to discussing and examining the technical side of NASCAR. NASCAR will debut “NASCAR Performance Live,” a new one-hour radio show dedicated to discussing and examining the technical side of NASCAR.
Exide Technologies Partners with Multiple NASCAR Teams for 2004
Exide Technologies, the “Official Battery of NASCAR,” has announced several NASCAR team partnerships for 2004. The new partnerships extend the company’s involvement in America’s fastest growing spectator sport. Exide Technologies will expand its partnership with four teams among NASCAR’s top three divisions.
Prestone Becomes Official Antifreeze/Coolant of NHRA
Prestone has been named the Official Antifreeze/Coolant of the NHRA. The sponsorship began in January 2004 and runs through 2005.
WIX Filters to Sponsor Local Race Teams
WIX Filters wants to help build excitement for motorsports beyond the bright lights of Daytona and Bristol and plans to do so through product sponsorships for local race teams.
NHRA Tour de Force Storms Detroit
Legendary hot-rodder and storyteller John Force wants a major drag racing strip in the Detroit area, and he’s willing to invest time and money to make it happen. Force, the king of funny cars and one-liners, was in town last week for the Society of Automotive Engineers World Congress at Cobo Center, in Detroit. His job: to chat with engineers and shake hands with backers, including Ford Motor Co. executives, who support his passion to go fast over a quarter-mile.
CRC Industries to Sponsor NED NHRA King of the Track Program
John Robinson of CRC Industries, a Pennsylvania-based automotive chemicals manufacturer, has agreed to sponsor the NED King of the Track program beginning in 2004. The program will encompass all NHRA Division One member tracks.
Industry Veteran Bob Hall Loses Battle with Cancer
Industry veteran Bob Hall lost his battle with cancer on Monday, March 8, at his home in Carlisle, PA. He was 56 years old. Hall began his career as a sportswriter before moving on to MotorWeek and then becoming publicist for the Las Vegas Motor Speedway and later the Imperial Palace Auto Collection. In conjunction with those duties, he became host of “Las Vegas Motor Speedway on the Air,” a show that eventually evolved into “All About Cars,” the program he hosted until his death.
Centrix Financial Subsidiary to Acquire Rights To Grand Prix of Denver From Dover Motorsports
A wholly-owned subsidiary of Centrix Financial, a financial management and services firm, has announced its intention to acquire assets and rights to the Grand Prix of Denver from the Grand Prix Association of Long Beach, Inc. (Grand Prix), a wholly-owned subsidiary of Dover Motorsports. Centrix’s subsidiary is currently conducting a due diligence process and said it will announce its final decision with regard to the acquisition of rights no later than March 12. Financial terms were not disclosed.
Bendix Brakes Expands Partnership with Pedregon Racing
Honeywell’s Bendix brakes has renewed its associate sponsorship with former Funny Car champion Cruz Pedregon for the 2004 NHRA POWERade drag racing series season. The brand has also expanded its involvement with the team by becoming an associate sponsor on 2003 Funny Car Champion Tony Pedregon’s Quaker State Funny Car.
CSK and NHRA to Educate Youth on Dangers of Street Racing
CSK Auto Inc. and the National Hot Rod Association (NHRA) have joined forces to educate America’s youth of the dangers of street racing and the benefits of racing at licensed race tracks under controlled conditions. According to the National Highway Traffic Safety Administration, motor vehicle accidents are the leading cause of death for people aged 16 to 20. CSK Funny Car drivers Del Worsham and Phil Burkart, in conjunction with local police departments, are scheduling visits to high schools throughout the country to share their professional racing experience and offer firsthand knowledge of why drivers should “Race on the Track, Never on the Street.”