Exide Technologies Partners with Multiple NASCAR Teams for 2004 - aftermarketNews

Exide Technologies Partners with Multiple NASCAR Teams for 2004

Exide Technologies, the "Official Battery of NASCAR," has announced several NASCAR team partnerships for 2004. The new partnerships extend the company's involvement in America's fastest growing spectator sport. Exide Technologies will expand its partnership with four teams among NASCAR's top three divisions.

LAWRENCEVILLE, NJ — Exide Technologies, the “Official Battery of NASCAR,” has announced several NASCAR team partnerships for 2004. The new partnerships extend the company’s involvement in America’s fastest growing spectator sport.

Exide Technologies will expand its partnership with four teams among NASCAR’s top three divisions. The teams include: the #0 Hass/CNC Racing Chevrolet driven by Ward Burton in the NASCAR Nextel Cup Series; the #17 Reiser Enterprises Ford driven by Matt Kenseth in the NASCAR Busch Series; the #6 Tommy Baldwin Racing Dodge driven by multiple drivers in the NASCAR Busch Series; and the #21 Innovative Motorsports Toyota driven by Hank Parker, Jr. in the NASCAR Craftsman Truck Series.

“We’re ecstatic to have Exide associated with such prominent teams in the sport of NASCAR,” said Mike Dever, vice president of marketing and product development for Exide, which has been the “Official Battery of NASCAR” since 1997. “While two of the teams are new to the Exide family, we are looking forward to success with all four. Not only will our high quality, track-proven batteries power these competitive teams on the track, but fans also will have the chance to win with various promotions we will conduct around our NASCAR involvement.”

In 2004, Exide will adorn the racing vehicles and transporters of Reiser Enterprises (as well as Kenseth’s uniform), Tommy Baldwin Racing and Innovative Motorsports. In addition, there will be advertising and promotional opportunities with all four teams, which includes Haas/CNC Racing.

To learn more about Exide, go to: www.exide.com.

_______________________________________

Click here to view the rest of today’s headlines.

You May Also Like

Lucas Oil Expands Racing Partnerships in 2024

The partnership includes support of Kyle Busch Micro Sprint races and the Brexton Busch schedule.

Lucas Oil Products, a long-time partner of both Richard Childress Racing and ECR Engines, will expand its partnership with Richard Childress Racing and Kyle Busch in 2024, the companies announced. The Indianapolis, Ind., based company will partner with RCR and Busch for multiple NASCAR Cup Series races and also continue as the official motor oil of ECR engines. 

MAHLE Showcases Products, Hosts Training at PRI

The company’s seminar on bearing trauma and engine harmonics featured appearances by motorsports figures Antron Brown, Ron Capps and teams from Tony Stewart Racing and John Force Racing.

MAHLE-PRI-Seminar-
Dayco, NHRA’s Tony Stewart Racing Continue Partnership for 2024

Dayco blower belts are the “belt of choice” for the team’s Funny Car and Top Fuel Dragster.

JEGS Adopts PDM Automotive to Improve Customer Experience

PDM will support JEGS’ focus on streamlining operations and creating a more integrated, seamless customer experience. 

Aeromotive Group, Roadster Shop Merge

The Aeromotive Group and Roadster Shop have merged and will operate under the name Roadster Shop.

Newly combined company will be branded Roadster Shop

Other Posts

MAHLE Aftermarket Renews Sponsorship with Midnight Motorsports

This is the second consecutive year that MAHLE has renewed its sponsorship with the Sidney, Illinois-based team.

Stanadyne Partners with Wesley Motorsports

Wesley will use Stanadyne’s 350-bar, high-flow GDI pumps on its custom-built T6 Hurricane HO engine.

Raybestos Announces 2023 Racing Sponsorships

Raybestos is sponsoring the Sally McNulty and Team Infamous (driver Derek Madison) teams for the 2023 race season.

Turn 14 Distribution Purchases Tucker Powersports

It will acquire Tucker’s inventory, intellectual property and private-label brands, including Answer Racing and QuadBoss.