Bendix Brakes Expands Partnership with Pedregon Racing - aftermarketNews

Bendix Brakes Expands Partnership with Pedregon Racing

Honeywell’s Bendix brakes has renewed its associate sponsorship with former Funny Car champion Cruz Pedregon for the 2004 NHRA POWERade drag racing series season. The brand has also expanded its involvement with the team by becoming an associate sponsor on 2003 Funny Car Champion Tony Pedregon’s Quaker State Funny Car.

TROY, MI — Honeywell’s Bendix brakes has renewed its associate sponsorship with former Funny Car champion Cruz Pedregon for the 2004 NHRA POWERade drag racing series season. The brand has also expanded its involvement with the team by becoming an associate sponsor on 2003 Funny Car Champion Tony Pedregon’s Quaker State Funny Car.

“Last year was a great season for Pedregon racing and we were thrilled to be a part of the team,” said Tim Jones, director of marketing – Americas, Honeywell Friction Materials. “For 2004, we’ve expanded our partnership to include sponsorship for Cruz’s brother, Tony, and we are very excited. We know our customers are NHRA racing enthusiasts and this visibility and exposure is a great way for Bendix brakes to showcase its support.”

The Bendix brand displayed its colors on the Advance Auto Parts Funny Car and the Quaker State Funny Car at the K & N Filters Winternationals, which took place Feb. 19-22, at the Pomona Raceway in Pomona, Calif.

“I’m very pleased that Honeywell’s Bendix brand will be a part of our team again this season,” Cruz said. “To have them expand their sponsorship with Tony’s team is great. We had a great season last year with them on board and we plan to capitalize on that for 2004. They are a high-class company and I couldn’t be happier to have their colors displayed on the Advance Auto Parts Funny Car.”

Cruz is entering his third season as owner/driver and it’s his first year with brother, Tony, as his teammate. “I’m thrilled to have Bendix on board the Quaker State Funny Car,” said Tony. “It’s an innovative brand that has been around for almost 80 years and prides itself on making industry-wide improvements. I feel very fortunate to have their support.”

Honeywell Friction Materials, the makers of Bendix Brakes, is a major global supplier of automotive brake friction materials and aftermarket brake products with annual sales of nearly $800 million. The company has 13 manufacturing plants and five major engineering facilities in nine countries.

For more information on Bendix, visit: www.bendixbrakes.com.

_______________________________________

Click here to view the rest of today’s headlines.

You May Also Like

MAHLE Showcases Products, Hosts Training at PRI

The company’s seminar on bearing trauma and engine harmonics featured appearances by motorsports figures Antron Brown, Ron Capps and teams from Tony Stewart Racing and John Force Racing.

MAHLE-PRI-Seminar-

At the 2023 Performance Racing Industry show in Indianapolis, MAHLE Aftermarket presented its range of performance parts, including pistons, rings, gaskets, engine bearings and shop equipment. The company also held a seminar on bearing trauma and engine harmonics and featured appearances by motorsports figures Antron Brown, Ron Capps and teams from Tony Stewart Racing and John Force Racing. Winners of MAHLE's engine giveaway were also invited to the event for a special meeting with the company's partners.

Dayco, NHRA’s Tony Stewart Racing Continue Partnership for 2024

Dayco blower belts are the “belt of choice” for the team’s Funny Car and Top Fuel Dragster.

JEGS Adopts PDM Automotive to Improve Customer Experience

PDM will support JEGS’ focus on streamlining operations and creating a more integrated, seamless customer experience. 

Aeromotive Group, Roadster Shop Merge

The Aeromotive Group and Roadster Shop have merged and will operate under the name Roadster Shop.

Newly combined company will be branded Roadster Shop
MAHLE Aftermarket Renews Sponsorship with Midnight Motorsports

This is the second consecutive year that MAHLE has renewed its sponsorship with the Sidney, Illinois-based team.

Other Posts

Stanadyne Partners with Wesley Motorsports

Wesley will use Stanadyne’s 350-bar, high-flow GDI pumps on its custom-built T6 Hurricane HO engine.

Raybestos Announces 2023 Racing Sponsorships

Raybestos is sponsoring the Sally McNulty and Team Infamous (driver Derek Madison) teams for the 2023 race season.

Turn 14 Distribution Purchases Tucker Powersports

It will acquire Tucker’s inventory, intellectual property and private-label brands, including Answer Racing and QuadBoss.

Gates Launches CVT Belt for Off-Road Vehicles

Gates has expanded its G-Force product portfolio with the WorkHorse CVT belt for UTVs and ATVs.

GATES WORKFORCE