Auto Aftermarket Marketing
MAHLE Launches Choice of Champions Promotion

The promotion offers technicians a chance to win one of two custom-built vehicles: Z06 Corvette and Jeep Gladiator.

SimplyEuro Automotive Repair Wins Gold Website Design Award

The winning website was created by Autoshop Solutions for SimplyEuro Automotive repair.

BorgWarner Launches Co-Branded Trophy Merchandise

This is the first time officially licensed BorgWarner Trophy and IMS co-branded items will be available to fans.

Advance to Sponsor Rev Racing’s Driver Development Program

Rev Racing operates the competition arm of the NASCAR Drive for Diversity Development Program.

Chevron Road Trip Demos Renewable Gas Blend

Chevron says the road trip across the U.S. Gulf Coast will “showcase an innovative new gasoline blend with more than 50 percent renewable content.”

EGR USA Introduces Creator, Influencer Program

EGR encourages top truck influencers to apply, to receive EGR-branded products free of charge.

Team Penske and PPG Build on Longtime Partnership 

Relationship to surpass 40 years with extension across Team’s INDYCAR, NASCAR programs.

Firestone Partners with National Non-Profit

Firestone will play a role in the Tread Lightly! trail cleanups and team training throughout 2023.

MAHLE Aftermarket Extends Partnership with Casey Currie 

Currie regularly participates in off-road competitions and exhibitions as a member of the MAHLE engine parts test team.

Autoshop Solutions Partners With Turnkey Marketing

The companies say this partnership allows them to offer a comprehensive marketing solution for all shop customers.

Sylvania Launches ‘Eyecare by Sylvania’ Campaign

The multimedia campaign allows drivers to literally “see the difference” in their nighttime driving experience.

Pirelli Announces #PirelliNation Road Race Rider Program

The program ensures racers are the first to know about the latest Pirelli news, products and marketing opportunities.