Pirelli Tire North America announced the return of its #PirelliNation road race rider program for the 2023 racing season. As the official tire of the MOTUL FIM World Superbike Championship, Pirelli and its DIABLO Superbike lineup are the go-to tires for racers around the world, which includes three consecutive victories at the world-renowned Daytona 200, the companies say.
Pirelli adds it remains dedicated to the grassroots part of the sport, continuing with its motto, “we sell what we race, we race what we sell” and offering all riders the ability to purchase the same race compound tires found on the bikes of their favorite professional riders and World Champions like Alvaro Bautista, Jonathan Rea, and Toprak Razgatlioglu.
Pirelli says the road race community program ensures racers are the first to know about the latest Pirelli news, be notified of the newest Pirelli products, receive updates on national marketing opportunities, and be given access to technical advice and service at select races. Pirelli’s team will also identify and select several candidates who can purchase race compound tires at preferred pricing and be outfitted with Pirelli team-branded gear. Residents of the U.S. are eligible for the program.
“It was a great introductory season for the #PirelliNation road race rider program, which saw our brand achieve tons of success,” said Oscar Solis, road race manager, Pirelli. “The Pirelli DIABLO Superbike range, and all race compound tires, are developed alongside our professional riders in the World and National Championships before eventually making their way into the hands of local racers and everyday consumers. This strategy allows Pirelli to continuously work on the development to ensure the latest technology is incorporated into the same tires available at local dealers. This road racing community program has allowed us to strengthen our relationship with racers across the nation and provide them with the education and knowledge necessary to choose the best tire for them to reach success.”
Pirelli’s high-performance DIABLO Superbike lineup offers several different compounds including, SC1, SC2, and SC3 on the front and SCX, SC0, SC1, SC2, and SC3 on the rear. The complete range of DIABLO Superbike tires can be viewed at pirelli.com.
Applications for the 2023 #PirelliNation program can be submitting by visiting pirellination.brandecation.com. The deadline to submit is February 28, 2023.