MAHLE Aftermarket Extends Partnership with Casey Currie 

MAHLE Aftermarket Extends Partnership with Casey Currie 

Currie regularly participates in off-road competitions and exhibitions as a member of the MAHLE engine parts test team.

MAHLE Aftermarket announced it renewed its partnership with motorsports legend Casey Currie for the 2023 season, marking six years of collaboration, including the development of a custom vehicle build for the inaugural “MAHLE: The Choice of Champions” technician promotion. Currie is also an integral member of the MAHLE engine parts test team and regularly participates in leading off-road competitions and exhibitions across the United States driving a MAHLE-branded vehicle.

“Since day one of our partnership with Casey, similar to his well-known motorsports persona, it’s been a non-stop adventure with many milestones already achieved and memories captured,” said Jim Kahut, head of marketing at MAHLE Aftermarket North America. “Casey and his team have become a part of the MAHLE family, seamlessly connecting with our customers, staff and product technicians and we look forward to what still lies ahead in our flourishing relationship.”

Kicking off the first event of the year, Casey and his team will compete in the 2023 Progressive King of the Hammers, considered the toughest week of one-day, off-road races in the world, February 2-11 in Johnson Valley, California.

MAHLE says other notable racing events slated for the 2023 season through the MAHLE Aftermarket and Casey Currie sponsorship include:

  • 2/2-2/11 King of Hammers | Johnson Valley, CA 
  • 3/3-3/12 Daytona Bike Week | Daytona Beach, FL 
  • 4/1-4/9 Moab Easter Jeep Safari | Moab, UT 
  • 4/28-5/5 Norra 1000 – Baja California, Mexico 
  • 5/19-5/21 HyperFest | Alton, VA 
  • 6/11-6/16 Hot Rod Power Tour | Hampton, GA to Bristol, TN 
  • 8/4-8/6 Jeep Jamboree | Rubicon Springs, CA 
  • 8/16-8/20 Vegas 2 Reno | Las Vegas, NV to Reno, NV 
  • 11/13-11/18 Baja 1000 | Baja California, Mexico

Through the partnership agreement, MAHLE says Casey will once again play a pivotal part in the second-annual “MAHLE: The Choice of Champions” technician promotion, providing one of the two custom-built vehicle prize options that will be offered: a one-of-a-kind, off-road-ready Jeep Gladiator. In addition to participating in various social media activities to help bring awareness to this year’s exciting program, Casey will join some of motorsports’ most notable personalities during an exclusive VIP reception at the 2023 Automotive Aftermarket Product Expo (AAPEX) in November for the Grand Prize drawing.

For more information, visit www.mahle-aftermarket.com.

You May Also Like

O’Reilly Unveils BrakeBest Select Pro Pads and Rotors

The private-label pads and rotors are available online and in O’Reilly stores nationwide, including Puerto Rico.

O’Reilly Automotive recently introduced a new line of private-label brake pads and rotors.

Designed for newer-model domestic vehicles, BrakeBest Select Pro brake pads and rotors are “engineered with input from professional technicians to offer a quiet stop, easy break-in and complete corrosion resistance,” according to the company.

Dodge, Jay Leno’s Garage Team Up on Car Care Products

More than 20 car detailing and car wash products are under the Direct Connection/Jay Leno’s Garage banner.

Bendix Sponsors Top Award at ATA Truck Driving Championships

The Bendix National Truck Driving Championships Grand Champion Award is given to the top driver of the four-day competition.

bendix National truck driving award
Liqui Moly Partners with La Carrera Panamericana

LIQUI MOLY will also participate in the race with its own car: a Mercedes-Benz 300 SL “Seagull Wings.”

liqui moly panamericana race
Dana Highlighted as Presenting Sponsor of Toledo Jeep Fest

Dana was represented at the event by five Dana-customized Jeep vehicles on display, as well as other vehicles and signage.

Dana Toledo Jeep Fest

Other Posts

5 Minutes With…Alyssa McGhee, MAHLE Aftermarket

Get to know McGhee, her role at MAHLE Aftermarket, industry involvement, preferences for continuing education, and much more.

MAHLE Showcases Products, Hosts Training at PRI

The company’s seminar on bearing trauma and engine harmonics featured appearances by motorsports figures Antron Brown, Ron Capps and teams from Tony Stewart Racing and John Force Racing.

MAHLE-PRI-Seminar-
MAHLE Selects Remaining Winners of 2023 Engine Giveaway

One winner will receive a 302 Ford small block engine, and the second winner will get a Gen III HEMI 7.0L engine.

MAHLE Selects Remaining Winners of 2023 Engine Giveaway Sweepstakes
MAHLE Aftermarket Hosts Sessions on Engine Innovations

The seminars will take place during the Engine Professional Industry Conference and Performance Racing Industry (PRI) Show.

MAHLE engine innovations