Auto Aftermarket Marketing
Liqui Moly Partners with La Carrera Panamericana

LIQUI MOLY will also participate in the race with its own car: a Mercedes-Benz 300 SL “Seagull Wings.”

liqui moly panamericana race
Dana Highlighted as Presenting Sponsor of Toledo Jeep Fest

Dana was represented at the event by five Dana-customized Jeep vehicles on display, as well as other vehicles and signage.

Dana Toledo Jeep Fest
Federated to Sponsor World of Outlaws Ironman 55

Federated said it has served as the title sponsor of this event since 2012.

Federated Auto Parts ironman 55
Transtar Launches Ad Campaign with Vanilla Ice

Vanilla Ice, the “Ice Ice Baby” hitmaker, is promoting the company’s air conditioning product line.

Transtar-AC-campaign
MBE to Provide Marketing, Communications Support for Litens

As the agency of record, MBE Group will help with marketing and branding strategies focused on reaching repair technicians.

Standard Motor Products Launches New Corporate Website

“This new site has been designed to improve the user experience of all stakeholders,” the company said.

Transtar Launches New Ad Campaign Featuring Vanilla Ice

The Transtar A/C product line is the organization’s first entry into non-transmission or driveline parts.

RNR Tire Express Kicks Off Father’s Day Giveaway

All 184 RNR Tire Express franchise locations will be taking part in the search for this year’s giveaway winner.

BorgWarner Unveils New Logo, Marking Shift to E-Mobility

This is the first time the logo has changed in more than three decades.

Yokohama Tire Partnering with FuelFest for 5th Straight Year

FuelFest’s latest stop is at Irwindale Speedway (near Los Angeles) on Saturday, June 3.

AAM Group Unveils Streaming Service for Aftermarket Resellers

N-Store TV is a playlist of informative and brief product videos produced by The AAM Group’s video marketing team.  

MAHLE Launches Choice of Champions Promotion

The promotion offers technicians a chance to win one of two custom-built vehicles: Z06 Corvette and Jeep Gladiator.