BorgWarner Unveils New Logo, Marking Transformation to E-Mobility

BorgWarner Unveils New Logo, Marking Shift to E-Mobility

This is the first time the logo has changed in more than three decades.

BorgWarner unveiled its new logo underscoring the company’s progress in its e-mobility transformation through the execution of its “Charging Forward” strategy.

“The new logo is a visual representation of the company’s transformation – it is future-focused, dynamic and signals a new chapter in BorgWarner’s long and proud history,” the company said in a news release.

This is the first time the logo has changed in more than three decades.

BorgWarner announced its “Charging Forward” strategy in March 2021 and has made significant progress in achieving its targets, according to the company.

The company is on track to have at least 25% of its revenues from battery electric vehicles (EV) by 2025, with organic EV bookings of $3 billion for 2025 exceeding its $2.5 billion target, according to BorgWarner. Additionally, EV-focused M&A is tracking ahead of plan with the five acquisitions the company has made in the battery pack, e-motor, power electronics and direct-current fast-charging spaces. With the spinoff of PHINIA expected to be completed in Q3 of this year, BorgWarner will have met its objectives with respect to optimizing its combustion portfolio, the company noted.

“Now is the right time to introduce our new logo. It signifies the tremendous progress our team has made in transforming BorgWarner from a leader in conventional propulsion technologies to a leader in mobility, including e-mobility,” said Frédéric Lissalde, president and CEO of BorgWarner.

To recognize this new chapter, BorgWarner announced its plans to leverage the strength of its foundational products to continue to grow its e-product (EV and hybrid) revenue to $5.6 billion in 2025 and to greater than $10 billion in 2027. This year, the company expects e-product revenues of $2.3 to $2.6 billion.

BorgWarner partnered with Siegel+Gale, the brand-strategy firm, to develop the new corporate logo.

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