Wahler-Branded Products Now In BorgWarner Packaging

Wahler-Branded Products Now In BorgWarner Packaging

BorgWarner has implemented this change as part of its integration of the former Gustav Wahler GmbH business.

As part of its integration of the former Gustav Wahler GmbH u. Co. KG (Wahler), BorgWarner continues to provide its customers with familiar Wahler product quality using newly designed BorgWarner aftermarket packaging.

“We are pleased to announce the launch of our new BorgWarner aftermarket box design. Changing the Wahler packaging from red to white and blue will help us reassure customers of the aftermarket parts’ authenticity and proven quality,” said Michael Boe, vice president and general manager, Global Aftermarket, BorgWarner Turbo Systems. “The new packaging will also help strengthen the BorgWarner brand in the aftermarket and increase our reputation as a strong and reliable partner in this segment.”

The design features a prominent blue BorgWarner logo and follows the global aftermarket packaging identity.

All BorgWarner aftermarket parts are available for a broad range of vehicles and deliver the same high-performance, quality and reliability as OE products. Due to BorgWarner’s broad aftermarket portfolio and its long-standing expertise in this segment, customers continue to benefit from a strong market presence as well as excellent delivery performance and service quality.

For contact details and more information about BorgWarner’s aftermarket portfolio, visit aftermarket.borgwarner.com.

You May Also Like

Aftermarket Data Standards – Beyond ACES

To remain relevant and valuable, the industry standards will continue to evolve and grow. They will never be finished, Scott Luckett affirmed.


As an industry, the aftermarket is unique and fortunate to have a robust, well-documented set of industry-specific data standards. If you’ve been in the automotive aftermarket since breakfast, you know there are data requirements about the products you sell and the vehicles they fit that are different from anything you’ve seen in any other hard goods industry. Year, Make, Model, Aspiration of the Engine or the Bed Length of your pick-up truck are all critical data to selecting the correct automotive replacement part of one type or another.

The Commercial Tire Market Cautiously Recovering from 2023 Challenges

Pierluigi Cumo, VP of B2B products at Michelin North America, discusses commercial tire expectations for the remainder of the year.

Michelin tires
NexaMotion Group Opens New C&M Location in New Jersey

NMG said the C&M Auto Parts location will offer a complete range of general repair products, catering comprehensively to the diverse needs of the local market.

Advance Auto Parts Offers Race Fans Once-in-a-Lifetime Trip

One winner and a guest will “Do the Double” by attending the Indianapolis 500, before traveling to Charlotte for NASCAR’s 600-mile race.

GPC Acquires Largest NAPA Independent Store Owner in the US

Genuine Parts Company said the acquisition advances its strategic initiative to own more stores in priority markets.

GPC Acquires Largest NAPA Independent Store Owner in the US

Other Posts

BorgWarner Recognized by USA TODAY

BorgWarner was named to USA TODAY’s list of America’s Best Climate Leaders 2024, presented in conjunction with Statista, Inc.

BorgWarner Names Joseph Fadool Chief Operating Officer

BorgWarner also introduced a new business unit structure designed to further enhance the execution of its Charging Forward strategy.

BorgWarner Announces Additional eMotor Business

The company says its HVH220 eMotor offers high power and torque density, enhanced efficiency and superior durability.

HDA’s Colorado Brake & Supply Announces Acquisition

The HDA Truck Pride member has acquired Pueblo Brake & Clutch, Inc.

HDA's Colorado Brake & Supply Announces Acquisition