BASF’s Glasurit And R-M Become Preferred Partners Of Jaguar Land Rover Europe

BASF’s Glasurit And R-M Become Preferred Partners Of Jaguar Land Rover Europe

BASF'S Glasurit and R-M brands were selected by JLR because of their outstanding support available throughout Europe, including premium paint and non-paint products globally approved by JLR that body shops can use to perform damage repair.

From Left to Right: Oliver Birk, director, Global Key Account Management, BASF Coatings Refinish; Christian Egger – Europe owner experience manager, Jaguar Land Rover Europe; Mike Hill – JLR global key account manager, BASF Coatings Refinish; Mike Yorke, managing director, Outsorc; Eason Qin, senior manager Customer Experience Programmes Europe, Jaguar Land Rover Europe

Jaguar Land Rover’s (JLR) European headquarters recently signed a cooperation agreement with Glasurit and R-M, BASF’s top refinish paint brands.

Glasurit and R-M were selected by JLR because of their outstanding support available throughout Europe, including premium paint and non-paint products globally approved by JLR that body shops can use to perform damage repair. 

As JLR’s sole preferred paint partners, they will not only supply the refinish products and color matching systems but also will provide dedicated program managers via service providers Outsorc and Auto Skills International to develop and implement JLR’s global Body & Paint Program in Europe. JLR says it also was highly impressed by BASF’s Advanced Business Solutions (ABS) portfolio, which includes comprehensive training and tools for body shop and business development.

BASF’s Glasurit and R-M become preferred partners of Jaguar Land Rover Europe

“Jaguar Land Rover and BASF are committed to helping and developing their business partners,” said Oliver Birk, director of BASF Global Key Account Management Automotive Refinish. “The European Body & Paint Program will offer a balanced approach, taking care first and foremost of body shop business infrastructure – facility planning, tooling, technical compliance – for example. With our consultative Advanced Business Solutions portfolio, we will look at efficiency, performance monitoring and business development and provide the appropriate tools, individual advice and action plans to improve body shop operations and grow commercial opportunities.”

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