Autoliv and Malaysian Institute of Road Safety Research Collaborate to Save More Lives

Autoliv, Malaysian Inst. of Road Safety Research Collaborate

More than 90 percent of road traffic fatalities occur in developing countries, according to Autoliv.

Autoliv, a global provider of automotive safety systems, demonstrated the possibilities of powered two-wheeler airbags in a crash test attended by the Minister of Transport of Malaysia on May 23. The test was conducted in relation to the 10th anniversary of the Malaysian Institute of Road Safety Research (MIROS) laboratory.  

Road traffic crashes claim 1.3 million lives every year and are the leading cause of death among children and young adults. More than 90 percent of road traffic fatalities occur in developing countries. The safety of motorcycle riders is a major challenge in Southeast Asia and motorcycle crashes accounted for 66% of all traffic fatalities in Malaysia in 2021.

In 2021, Autoliv entered a partnership with MIROS, an organization with a progressive approach to road safety in Malaysia and a particular focus on powered two-wheelers. The collaboration directly supports Autoliv’s vision of Saving More Lives and UN Sustainable Development Goal (SDG) number three, which aspires to ensure good health and well-being for all, with one of its targets focused on halving global deaths and injuries from road traffic crashes.

“I am very excited and fully support the development of this motorcycle airbag technology. I am sure that MIROS will support and cooperate with Autoliv in the development of this technology and evaluate its potential to save motorcyclists in our country going forward,” said Dr. Wee Ka Siong, minister of Transport in Malaysia.

“Autoliv is committed to our vision of Saving More Lives and to providing world class life-saving solutions for mobility and society. Autoliv is prioritizing developing products that specifically protect vulnerable road users. The development of these products is an integral part of our sustainability agenda and an important step towards our goal of saving 100,000 lives annually,” says Mikael Bratt, CEO and President, Autoliv.

The MIROS collision test laboratory, PC3 Crash Lab, has played an important role in the vehicle safety ecosystem over the past ten years. Industry partners such as Autoliv conduct research and development in collaboration with the test laboratory to improve the level of road and vehicle safety in Southeast Asia and worldwide.

“It was a privilege to be a part of the MIROS tenth anniversary event and be asked to conduct a crash test with new technology that brings us one step closer to saving more lives in Southeast Asia. Autoliv has an important role to play in markets like Malaysia, and I am proud to see Autoliv’s airbag for powered two-wheelers generating interest in the country,” says Cecilia Sunnevång, vice president, Research at Autoliv.

You May Also Like

Automechanika Ho Chi Minh City Event Lineup Announced

More than 500 exhibitors will showcase innovative mobility solutions, advanced technologies and a wide range of automotive products and services, June 20-22.

The sixth edition of Automechanika Ho Chi Minh City, June 20-22, 2024, is set to host "an impressive lineup of global industry players," according to show organizer Messe Frankfurt.

More than 500 exhibitors will showcase innovative mobility solutions, advanced technologies and a wide range of automotive products and services across Halls A and B of the Saigon Exhibition and Convention Center. “The exhibition is built on mobilizing domestic and international resources to serve as a platform for networking, trade, and knowledge exchange, fostering collaboration and community to drive the progression of the Vietnamese market under a backdrop of sustainability,” Messe Frankfurt said.

Yokohama Holds Groundbreaking for Tire Plant in Mexico

The facility is set to begin production in early 2027, with a planned annual output of 5 million tires.

LEVC Provides First Glimpse of its L380 Luxury MPV

LEVC has debuted information and images of its L380 MPV, the first of a new range of smart, spacious, fully electric models.

LEVC
NEXEN TIRE Wins Red Dot Design Award 2024

NEXEN TIRE’s N’FERA SPORT S tires won the main prize in the product design category.

NEXEN
VIPAR Hires Dir. of Business Development for Latin America

The VIPAR Heavy Duty Family of Companies announced Cinthya Rivera has joined its team.

Other Posts

Mexico Auto Sales & Production: Winners and Losers

Karig discusses the overall sales and production climate for the automotive industry in Mexico.

Marelli to Launch ProConnect at Beijing Intl. Auto Exhibition

ProConnect is a fully integrated cluster with infotainment and 5G telematics, targeted for the Chinese market.

Marelli Cockpit
Delphi Tapped for Global Hybrid Debut

Delphi will provide its high-performance 500bar GDI fuel system for Changan’s hybrid launch in Q2 2024.

XPENG Expands Into Hong Kong and Macau

A partnership with Sime Darby Motors will enable XPENG to bring its latest smart EVs to local consumers in the Hong Kong market.