Following a standing room only crowd of both local Chinese executives and international visitors at the Automotive Aftermarket Suppliers Association (AASA) Aftermarket Summit, the Automechanika Shanghai show officially opened to what is expected to be record-breaking attendance at the new National Exhibition and Convention Center in Shanghai, China.
Working with the show organizers, AASA ensured that leading suppliers have premium booth locations together in a high traffic area. To view AASA’s video update from the Automechanika Shanghai, click here.
“Aftermarket suppliers bring experience and lessons learned from around the world,” commented Jay Burkhart, AASA chief strategy officer, who is on site in China. “Their booths and activities are highlights of events such as these for the local Chinese market.”
“AASA member companies bring both differentiated product technology and creative marketing approaches to the Chinese aftermarket,” said Bill Long, AASA president and chief operating officer. “These global suppliers bring their international market experience along with proven quality products and innovation for Chinese consumers. They have the resources and expertise to develop successful business models in China aftermarket.”