Within the framework of Automechanika Shanghai, a new digital platform dubbed “AUTOPARTS FROM SPAIN” has been launched in China as part of an ambitious project to internationally promote the the export capacity of the equipment and automotive components manufacturers from Spain.
This new digital platform, launched by SERNAUTO, the Spanish Association of Automotive Suppliers, in collaboration with ICEX Spain Export and Investment, is available in Spanish, English and French and has information sheets on each company, with data, images and videos on their products. All search types are available with the aim of being able to segment suppliers by autonomous regions.
SERNAUTO and ICEX Spain plan to roll out marketing and communication campaigns in strategic countries to increase the visibility of Spanish component companies and boost the “Autoparts from Spain” brand, characterized by its quality, innovation, technology and experience.
The “Autoparts from Spain” profile on major social networks, Twitter, Facebook and LinkedIn, will post in several languages, with specific campaigns in the pipeline for each market. This is all part of a comprehensive plan to promote the positioning of Spanish equipment and component manufacturers in international markets, according to SERNAUTO.
“This project was born with a clear strategic vision to promote and generate value for the ‘Autoparts from Spain’ brand, through common positioning in terms of high quality, technology and innovation,” said José Portilla, SERNAUTO’s CEO. “It constitutes another step in the support for the internationalization of Spanish companies in the sector, especially SMEs, in their promotion in foreign markets, aimed at both the supply chain and the aftermarket.”