Castrol is celebrating its 125th anniversary by partnering with Barrett-Jackson, a collector car auctions company, as the official motor oil and presenting sponsor of the Barrett-Jackson Cup. This partnership aims to strengthen Castrol’s ties with the automotive enthusiast community, the company said. The first event under this new partnership will be the Scottsdale Auction, scheduled from Jan. 20-28, where Castrol will introduce its new branding to the U.S. market.
Throughout the year, Castrol plans to announce additional partnerships and product innovations, the company said.
“Castrol is honored to be the official motor oil of Barrett-Jackson, and we applaud the talent, craftsmanship and drive of the Cup participants who embody the highest level of automotive enthusiasm and reflect the spirit of the Castrol brand,” said Andreas Osbar, vice president of Castrol Americas.
This year at the Barrett-Jackson Cup, a custom car and truck building competition, fifty custom builders will vie for two awards: “Ultimate Best in Show” and the “People’s Choice Award,” decided by fan voting on Barrett-Jackson’s website. Winners will be announced on Jan. 28.
“While Castrol has previously supported the Barrett-Jackson Cup, this expanded partnership represents a new level of commitment to our world-class Cup competitors, collectors and all automotive consumers,” said Craig Jackson, CEO and chairman of Barrett-Jackson Auction Company.
