sponsorships Archives - aftermarketNews
Castrol Becomes Official Motor Oil of Barrett-Jackson

At its first event under this new partnership, Castrol will introduce its new branding to the U.S. market.

WIN Kicks Off Annual Sponsorship Campaign

The Women’s Industry Network aims to attract, retain and advance women in the collision repair industry.

Monro Adds Digital Customer Service Tools, Sponsorship

Monro will sponsor the US Auto Tech National Championship and roll out digital customer service tools.

Autolite to be Telecast Sponsor for College Nat’l Finals Rodeo

The College National Finals Rodeo will be held June 12-18 in Casper, Wyoming, broadcast live on ESPNU and ESPN3.

Pennzoil Adds 3 Div. I Collegiate Stars To Sponsorship Roster

Pennzoil will power 3 student athletes through the brand’s first-ever Name, Image and Likeness (NIL) deals.

MPA To Be Exclusive Sponsor Of CAWA’s Annual Dinner Gala

The gala will be held on Sunday, Oct. 31, at the Venetian Hotel in Las Vegas.

Mayhew Sponsors NASCAR Whelen Modified Tour’s Pole Award

This will be the third year in a row that Mayhew will sponsor this award bestowed to the driver and crew chief who have the fastest qualifying time.

Innova Sponsors MLF Bass Pro Tour Angler Miles Howe

This sponsorship marks Innova’s foray into the boating and fishing market, a natural extension for its automotive test and tune offering.

AkzoNobel Becomes Official Supplier To The Tour De France

The strategic partnership agreement is for three years.

Winter Sports Under The LIQUI MOLY Banner

The lubricant manufacturer invests in ski jumping, bob, skeleton, ice hockey and various downhill skiing competitions.

LIQUI MOLY Extends Partnership With Stevens-Miller Racing

The familiar LIQUI MOLY red, white and blue is on the SMR No. 77 Chevrolet Camaro with driver Mike Skeen.

Hot Shot’s Secret Sponsors Firepunk Diesel’s S-10

The Hot Shot’s Secret-wrapped Pro Mod S-10 is poised to break even more records in 2020.