NEXEN TIRE reported that its 2023 Purple Summit Manchester hospitality event, held in Manchester, England, from April 26-28, was a success.

Since 2016, NEXEN TIRE has hosted the Purple Summit, an integrated hospitality and marketing program, in order to foster and strengthen relationships while also accelerating the company’s global market presence.

This year’s event was attended by 60 international guests and hosted by a NEXEN TIRE representative who gave detailed presentations on various aspects of international business during the conference. Peter Gulow, vice president of NEXEN TIRE Europe s.r.o., presented a broad vision of NEXEN in terms of improved product portfolio and new business opportunities. The company also reaffirmed its vision with the goal of becoming a global top 10 manufacturer by 2027.

Following the conference, guests were greeted by football club legend and former England national team player Shaun Wright-Phillips, who gave them an authentic first-hand experience of a football practice session. Guests also watched a match between Manchester City and Arsenal, the current frontrunners for the 2022/2023 season.

“We are glad that our partners are taking the time to come and meet with us this year,” said Travis Kang, Global CEO of NEXEN TIRE. “We will continue to invest in and grow our global partnerships with our partners and customers.”

NEXEN TIRE and Manchester City have been working together since 2015. Since then, the two parties have seen the benefits of their collaboration, with the club winning four Premier League titles and NEXEN TIRE successfully completing its four global major global R&D and production networks.