To coincide with the Feb. 14th holiday, Automechanika Birmingham announced it is celebrating the power of matchmaking, and, in a first for the UK event, will be offering visitors the chance to connect with exhibitors more easily than ever before at this year’s show, June 6-8, 2023 at the NEC, via the use of a networking app. 

Powered by artificial intelligence (AI), the app, which will be launched in the months prior to the show, provides networking matches based upon an intricate algorithm, Automechanika Birmingham says. The more visitors interact with the app by selecting their preferences, the better and more relevant exhibitor matches they will receive.

Automechanika Birmingham says 500 suppliers will be exhibiting, including Bilstein Group, Bosch, Brembo, Castrol, Delphi, HELLA, LIQUI MOLY, MANN & HUMMEL and ZF Aftermarket.

Not only will the app offer key exhibitor information, it will also recommend speakers, or suggest panel discussions visitors may like to attend, and will enable attendees to book meetings and message one another, providing more quality connections and saving them valuable time when attending the show, Automechanika Birmingham adds. Exhibitors also will be able to highlight their key product and service offerings via the app, enabling them to attract their target audience to their stand to generate additional exposure.

“Networking just became even more easier with this Automechanika Birmingham first,” says Alex Jones, marketing director of Messe Frankfurt UK, organizers of Automechanika Birmingham. “This year, we’re expecting a record number of visitors through the door, and with 2023 set to be our biggest event to date, it’s important that both visitors and exhibitors are able to start their networking before they even get to the event, so they can dive straight into business when they arrive and find the information and leads they are looking for in the most efficient manner, and that’s exactly what this app aims to achieve.”

For more information, visit www.messefrankfurt.com.