Ford Selects Luokung's Subsidiary EMG For China Autonomous Driving Project

Ford Selects EMG For China Autonomous Driving Project

Company to receive revenue from each of Ford's Connected Blue Zone Autonomous Driving Cars.

Luokung Technology Corp., one of the global leading spatial-temporal big-data processing technology companies, a leading interactive location-based services company in China, announced that Ford Motor Corp. has selected Luokung’s subsidiary eMapgo Technologies (Beijing) Co. Ltd. (EMG) as the only provider for Ford China so far to utilize its proprietary autonomous driving HD map service capabilities to be used in Ford vehicles sold in the Chinese market. EMG will receive a fee for each car sold using its technology and service.

EMG will support Ford’s Connected Blue Zone (CBZ) autonomous driving project. The CBZ is the first autonomous driving commercial project of Ford in China. It is SAE-Level 2.5+, allowing autonomous driving on the highway. The project is expected to be launched in 2021. EMG will not only provide HD seed map for CBZ, but also provide online incremental data updates through OTA technology, providing real-time mapping technology and strong support for the Adaptive Cruise Control (ACC) system, CBZ Blue Line retention system, driver attention retention system, etc. EMG helps to make it possible for drivers to free their hands when driving on the highway.

“We are pleased that a global leading automaker in autonomous driving has selected our technology and service as a key component of the autonomous driving experience,” said by Hongbin Lu, CEO of EMG. “The market in China is enormous and we are excited to work with Ford as it positions itself to capitalize as an early entrant in this rapidly growing market.”

You May Also Like

Automechanika Ho Chi Minh City Event Lineup Announced

More than 500 exhibitors will showcase innovative mobility solutions, advanced technologies and a wide range of automotive products and services, June 20-22.

The sixth edition of Automechanika Ho Chi Minh City, June 20-22, 2024, is set to host "an impressive lineup of global industry players," according to show organizer Messe Frankfurt.

More than 500 exhibitors will showcase innovative mobility solutions, advanced technologies and a wide range of automotive products and services across Halls A and B of the Saigon Exhibition and Convention Center. “The exhibition is built on mobilizing domestic and international resources to serve as a platform for networking, trade, and knowledge exchange, fostering collaboration and community to drive the progression of the Vietnamese market under a backdrop of sustainability,” Messe Frankfurt said.

Yokohama Holds Groundbreaking for Tire Plant in Mexico

The facility is set to begin production in early 2027, with a planned annual output of 5 million tires.

LEVC Provides First Glimpse of its L380 Luxury MPV

LEVC has debuted information and images of its L380 MPV, the first of a new range of smart, spacious, fully electric models.

LEVC
NEXEN TIRE Wins Red Dot Design Award 2024

NEXEN TIRE’s N’FERA SPORT S tires won the main prize in the product design category.

NEXEN
VIPAR Hires Dir. of Business Development for Latin America

The VIPAR Heavy Duty Family of Companies announced Cinthya Rivera has joined its team.

Other Posts

Mexico Auto Sales & Production: Winners and Losers

Karig discusses the overall sales and production climate for the automotive industry in Mexico.

Marelli to Launch ProConnect at Beijing Intl. Auto Exhibition

ProConnect is a fully integrated cluster with infotainment and 5G telematics, targeted for the Chinese market.

Marelli Cockpit
Delphi Tapped for Global Hybrid Debut

Delphi will provide its high-performance 500bar GDI fuel system for Changan’s hybrid launch in Q2 2024.

XPENG Expands Into Hong Kong and Macau

A partnership with Sime Darby Motors will enable XPENG to bring its latest smart EVs to local consumers in the Hong Kong market.