GlobalAutoIndustry.com’s latest Audio Interview, “International MediaInterviews: Top Tips for Executives,” features Jim Bianchi, who is a 30-plus year veteran of the automotive public relations (PR) business, and is president and founder of Bianchi Public Relations.
In the 11-minute Audio Interview, Bianchi answers the following questions:
· In today’s global auto industry, CEOs and other executives are often called upon to do media interviews in markets outside their own home base. What can these executives do ensure the best possible outcome for these media interviews?
· Is there anywhere else that journalists go for research before a media interview with an executive?
· And what about the media interview itself? What can an executive do at the interview to enhance the outcome?
· It sounds like for media interviews, like most other things, preparation is key. Is there anything else an executive can do to enhance a media interview outcome?
· Any final media interview tips?
Jim Bianchi is a 30-plus year veteran of the automotive public relations business, and is president and founder of Bianchi Public Relations, a Detroit-area public relations firm that specializes in automotive and technology suppliers and the professional services firms that serve them.
Since its founding in 1992, Bianchi PR has provided its clients with strategic PR counsel; digital, social media and traditional media relations; media training; online newsroom content; business-to-business communications; event support; and executive visibility in North America.
Jim and his senior team have worked with 12 of the top 50 global automotive suppliers and such well-known clients as 3M, Accuride, Adient, BASF, Cooper Standard, Freudenberg, IBM, Johnson Controls, PPG, Ricardo, Schaeffler, Yanfeng Automotive Interiors, Valeo and ZF TRW.
As an active partner in the Public Relations Global Network, a consortium of 50 independent PR firms working together to provide local expertise and unmatched value on a worldwide basis, Bianchi PR also offers its clients access to specialized services such as crisis communications support and government relations, as well as local market support outside of North America.
Click here to listen to the 11-minute Audio Interview with Jim Bianchi.
About GlobalAutoIndustry.com
GlobalAutoIndustry.com is the leading global business intelligence source for the automotive industry, connecting the worldwide auto supplier industry with the resources to effectively do business globally. Through the website, GlobalAutoIndustry.com, auto supplier executives can find insight, solutions and strategies focused on doing business in the world’s top automotive markets. Global Business Professor is the leading online education company helping corporate professionals and business school students learn practical, up-to-date international business skills. Global Business Professor offerings include on-demand seminars from practicing experts around the world, audio interviews, online courses, reports, studies and international business eJournals.
