Nexen Tire, a global tire manufacturer, will be unveiling a new brand video in collaboration with longtime partner Manchester City Football Club (Manchester City FC).
Through the top-class reputation of Manchester City FC and three of its leading players, Vincent Kompany, Ederson Moraes and Benjamin Mendy, the new viral clip shows the values pursued by Nexen Tire. The concept of the video is “Stylish Mobilian,” a term used to represent a person who is active and passionate about one’s work, puts creative ideas into practice and seeks adventure and positive changes. This concept successfully captures the key elements of Nexen Tire: a customer-friendly brand differentiated by the qualities of “caring,” “trendy” and “innovative.”
“Nexen Tire’s new brand video reflects our continuous development and growth as a company,” said Travis Kang, CEO of Nexen Tire. “We are excited to showcase these qualities with our partner Manchester City FC and hope to communicate our values with global audience around the world.”
Nexen Tire extended its multi-year partnership with Manchester City in March 2017, becoming the first ever Official Sleeve Partner in the English Premier League (EPL). The company has been increasing its global brand awareness through this strategic partnership and plans to continue its marketing efforts with Manchester City FC.
The new video will be available through Nexen Tire’s own media channels, including its website, YouTube and Facebook pages before the 2018 PURPLE SUMMIT, Manchester. 2018 PURPLE SUMMIT, Manchester is the company’s annual, integrated global marketing event designed to reinforce cooperation with its business partners and expand marketing activities.
