Falken is now offering customers and fans alike the opportunity to be a “virtual” part of the Falken Motorsports team with the launch of a Falken app. The new app features a virtual reality video shot from a 360-degree perspective inside the Falken Porsche GT3 R (Type 991). Viewers will become the co-driver on a virtual spin around the Nürburgring, as well as a pit stop and tire change.
The virtual reality video, which can be viewed using head-mounted displays (HMD), is just one of the functions offered to users by the new Falken app. It also provides a host of interesting and useful information, including a Falken dealer search and Falken brand video.
“The app demonstrates Falken’s position of being on the pulse of technology,” said Stephan Cimbal, head of marketing at Falken Tyre Europe GmbH. “We will continue advancing and expanding the app as a fun and exciting media channel that also supplies users with helpful information.”
The idea and project coordination was completed in partnership with communication agency akzio! Karsten Bentlage, CEO of akzio! said, “Virtual reality will take on increasing significance in the future. We design individual solutions for our customers to create emotional brand experiences. Falken spotted the potential of the idea and can now use the Falken VR app as a highly innovative and interactive way of bringing its customers closer to its products.”
The app is available for free from the Android or iOS Stores for ANDROID 5.0 or higher and iOS from 8.0. For maximum enjoyment, a smartphone display with minimum size of 4.7 inches is recommended.
