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Executive Interview with Marty Miller, Senior Product Marketing Manager, Experian Automotive

As Senior Product Marketing Manager for Experian Automotive, Marty Miller is responsible for the strategy, development and marketing of Experian's Vehicles in Operation (VIO) market reporting products. Miller is focused on working with Experian's aut...
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The Pulse: Use of Premium vs. Second Line Parts, Month by Month

In this installment of "The Pulse," we take a closer look at the state of business today at the repair shop level. In this edition, we will review rolling month-by-month data for the percentage of pre...
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Are end-of-2009 sales looking better than expected?
Yes, better, but not fantastic : 38.71%
 
Nope, things are looking bad : 29.03%
 
No, we're breaking even : 22.58%
 
Yes - Much better than I anticipated: 9.68%
 

OPINION: The Choice is Yours. Or is it?

There are times my choices are limited, if or when they exist at all. There are times when all I can purchase is that which my suppliers are willing to offer. There are times when my insistence on qua...
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Herman Trend Alert: The Neuroscience of Marketing

The field of "Neuromarketing" provides a scientific basis on which to make sound advertising decisions, using research about what we know works.
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VIEWPOINT: The Carpocalypse -- What Does it Mean to Shops?

Last month, I had a chance to attend a panel discussion at Northwood University in Midland, Mich., titled "Reinventing the Wheel." The panel featured the usual analysts and industry experts, but it al...
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Monday, November 23, 2009
Grote Industries Promotes John Grote and Long-Time Grote Executive, Jim Braun
"We're already introducing exciting new products, successfully challenging international and domestic competitors and getting closer than ever to our customers," Dominic Grote said. "Now, with Jim and... More...

Industry Veteran Steve Bolio Passes Away
Veteran of the specialty-equipment industry and SEMA Hall of Fame member Steve Bolio has passed away. Earlier this year, Bolio along with his son Mike teamed up to launch Fulcrum Marketing, a manufact... More...

Communications Chief Prokop Leaving Conti
On Nov. 17 Continental announced that Heimo Prokop will leave his position with the company at the end of 2009. Continental AG's global communications chief was described by the company as "a formativ... More...

Registration Now Open for 16 Convenient Distance Learning Courses Available Through University of the Aftermarket
The 12-week Web-based classes are tailored to interests and time demands of aftermarket industry professionals. More...

Goodyear's Kramer New RMA Chairman
The RMA Chairman of the Board of Directors is elected to a two-year term. Rich Kramer has served on the RMA board since 2007 and also has chaired RMA's Finance Committee. More...

MIS Council Says 2009 Fall Conference Was a Success
Participants gained vital insights from leading automotive aftermarket customers -- including ADN, O'Reilly Auto Parts, CARQUEST, Advance Auto Parts and National Pronto -- who shared their respective ... More...

Jay Robie Becomes APRA Core Supplier Chairman
Robie replaces Tom Jackson of Rebuilders Automotive Supply in Coventry, R.I., who served with distinction for a number of years. More...

SEMA Launches Updated Consumer Site
SEMA said the redesign was the result of member input and to take advantage of social media and other means to raise consumer awareness of SEMA and its members. More...

More Collision Shops Joining Facebook, Twitter to Increase Market Presence
While no body shop owner is ready to claim a staggering sales boost as the result of being on Facebook, social networking/micro-blogging site Twitter or any other social networking site, some collisio... More...




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