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Executive Interview with Michael Proud, Director of Marketing, North America, for Federal-Mogul Corp.

Michael Proud is director of marketing, North America, for Federal-Mogul Corp., with responsibility for the company's extensive portfolio of North American brands and go-to-market programs. A 20-year industry veteran, Proud joined Federal-Mogul in 19...
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The Pulse: Average Number of Years Consumers Plan to Hold On to Vehicles

In this installment of "The Pulse," we take a closer look at data from IMR Inc. showing trends related to the length of time consumers said they would hang on to their vehicles, as reported in the yea...
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Does your 2010 marketing budget include funding to support social media marketing initiatives?



Herman Trend Alert: Looking Backward, Looking Ahead

At the suggestion of one of its readers, in this edition, Herman Trend Alert will review some of our forecasts from 2009, looking at their accuracy and perhaps extending the forecast into 2010.
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Carley's Corner: The Pitfalls of Extended Warranties

New car warranties keep getting longer and longer, much to the dismay of the aftermarket.
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Herman Trend Alert: A Look at Job Satisfaction, Unemployment and Job Growth

The Conference Board research group recently reported job satisfaction has fallen to a record low of 45 percent, the lowest level ever recorded in 22 years of surveys.
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Monday, March 15, 2010
Affinia Group Reports Continued Margin Improvement for Fiscal Year 2009
For the fourth quarter 2009, net sales were $455 million, a 10 percent increase as compared to $413 million for the fourth quarter of 2008. More...

ITW Reports Quarterly Operating Revenue Growth of 10 Percent
Company revises first quarter 2010 earnings forecast. More...

ArvinMeritor Unveils MPG Series Components to Maximize North American End-Users' Efficiencies
Cumulatively, the linehaul application-focused Meritor and Meritor WABCO components will enable end-users to realize savings and efficiencies in their daily operations, says ArvinMeritor. More...

Jasper Engine and Transmission is Now 100 Percent Employee-Owned
Jasper owners/managers sold their shares in the company to the company's 1,471 employees. More...

Transtar Industries Promotes Two to VP Posts
Jim Berry and Nancy Parker have been appointed to vice president positions at the Cleveland-based manufacturer. More...

New Spanish Automechanika Trade Show Set for Iberica in 2011
The two trade fair organizers are combining their strongest automotive shows to form the leading event for the Iberian aftermarket. More...

Trico Offers 'It's Raining Rebates' Spring Promotion
Consumers can save up to $15 on a pair of qualifying TRICO wiper blades. More...

Coverking Signs with Illumaware LLC
Illumaware's Evokat Analyze My Catalog feature enables customers such as Coverking to identify and repair any application coverage holes in their data immediately after the latest VCDB (Vehicle Config... More...

Green Earth Technologies Inks Sponsorship Deal With Gunnar Racing for 2010 American Le Mans Series
Green Earth Team Gunnar to be featured in first G-OIL commercial. More...


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