Sound Press, in continuing partnership with WHI Solutions, has acquired further certification in B2C to drive better B2C eCommerce success in the automotive aftermarket, distribution, and manufacturing sectors.

A long-term WHI value-add marketing partner, Sound Press has recently become a certified integrator of the WHI Solutions Catalog, which allows the rich data content found in Nexpart to be made available in Sound Press B2C applications. This allows for part descriptions, images, SmartPage data, ACES/PIES-compliant categorization and taxonomy, positional data, fitment applications, SEO data, and more to be utilized on a public-facing website to sell parts direct to consumers.

Adam Smith of Sound Press, commented, “WHI is known for a best-in-class parts catalog and B2B excellence, but they have also invested in eCommerce enabled ways-to-do-business that have opened up very successful B2C data paths. While not a B2C platform company, what WHI has as a parts catalog and YMME fitment data provider is able to be leveraged into top-tier eCommerce applications. I’ve seen many failed eComm efforts that did not account for systems integrations and data integrity. WHI has solved those two most difficult areas with best-in-class automotive data, and best-in-class integrations that enable eCommerce success. WHI’s solutions are used in the best B2C and B2B automotive e-commerce applications. Our certification furthers our ability to serve enterprise-class clients with robust B2C and B2B eCommerce integrated solutions.”

Dave Young of WHI Solutions, added, “Sound Press is a long-term trusted partner of WHI and proven integrator of WHI’s technology. We are excited to have WHI catalog data work within the Sound Press B2C offering. Sound Press brings some much-needed expertise to an industry looking for more options in the B2C space.”