VP Racing Renews Licensing Agreement With Mr. Brands

VP Racing Renews Licensing Agreement With Mr. Brands

To kick off the new term, Mr. Brands will launch a new line of VP Racing-branded auto cleaning tools.

VP Racing Fuels, Inc. announced the renewal of its licensing agreement with consumer automotive accessory product manufacturer Mr. Brands.

To kick off the new term, Mr. Brands says it is launching a new line of VP Racing-branded auto cleaning tools, including an assortment of cleaning and detailing brushes, wash mitts, applicators, and microfiber towels. This is in addition to the existing line of VP Racing branded auto accessories, automotive snow tools, and jumper cables.

As part of a Father’s Day promotion, VP Racing says it will offer, for a limited time, auto cleaning gift sets that include VP Racing’s car detailing appearance products bundled with the licensed auto cleaning tools.

At retail, the new automotive cleaning tools are available exclusively at Ollie’s stores. The line will be expanded to other retailers in July, VP Racing says.

For more information, visit vpracingfuels.com.

You May Also Like

MAHLE Showcases Products, Hosts Training at PRI

The company’s seminar on bearing trauma and engine harmonics featured appearances by motorsports figures Antron Brown, Ron Capps and teams from Tony Stewart Racing and John Force Racing.

MAHLE-PRI-Seminar-

At the 2023 Performance Racing Industry show in Indianapolis, MAHLE Aftermarket presented its range of performance parts, including pistons, rings, gaskets, engine bearings and shop equipment. The company also held a seminar on bearing trauma and engine harmonics and featured appearances by motorsports figures Antron Brown, Ron Capps and teams from Tony Stewart Racing and John Force Racing. Winners of MAHLE's engine giveaway were also invited to the event for a special meeting with the company's partners.

Dayco, NHRA’s Tony Stewart Racing Continue Partnership for 2024

Dayco blower belts are the “belt of choice” for the team’s Funny Car and Top Fuel Dragster.

JEGS Adopts PDM Automotive to Improve Customer Experience

PDM will support JEGS’ focus on streamlining operations and creating a more integrated, seamless customer experience. 

Aeromotive Group, Roadster Shop Merge

The Aeromotive Group and Roadster Shop have merged and will operate under the name Roadster Shop.

Newly combined company will be branded Roadster Shop
MAHLE Aftermarket Renews Sponsorship with Midnight Motorsports

This is the second consecutive year that MAHLE has renewed its sponsorship with the Sidney, Illinois-based team.

Other Posts

Stanadyne Partners with Wesley Motorsports

Wesley will use Stanadyne’s 350-bar, high-flow GDI pumps on its custom-built T6 Hurricane HO engine.

Raybestos Announces 2023 Racing Sponsorships

Raybestos is sponsoring the Sally McNulty and Team Infamous (driver Derek Madison) teams for the 2023 race season.

Turn 14 Distribution Purchases Tucker Powersports

It will acquire Tucker’s inventory, intellectual property and private-label brands, including Answer Racing and QuadBoss.

Gates Launches CVT Belt for Off-Road Vehicles

Gates has expanded its G-Force product portfolio with the WorkHorse CVT belt for UTVs and ATVs.

GATES WORKFORCE