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VIPAR Heavy Duty’s Mark Iasiello Retires

Iasiello has been with VIPAR Heavy Duty since 2012. He also spent five years at the Heavy Duty Manufacturers Association.

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VIPAR Heavy Duty has announced the retirement of Mark Iasiello, effective May 1. Iasiello has been with VIPAR Heavy Duty since 2012, serving in roles including director of business development for national accounts, as well as general manager of Power Heavy Duty, a subsidiary of VIPAR Heavy Duty.

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“As director of business development for national accounts, Mark was key in establishing new business and growing relationships with existing fleet customers. Throughout his eight years with the company he provided tremendous value to the group, including helping triple our national account business,” said Jim Pennig, vice president of business development, VIPAR Heavy Duty. “Mark worked collaboratively with our distributors and supplier partners to ensure the success of customers. He will be missed at VIPAR Heavy Duty, but we wish him well in his next chapter.”

Throughout his career, Iasiello built a broad background in the heavy duty industry. He spent more than 20 years at Dayco Products LLC, where he served in a variety of sales management positions before becoming the company’s heavy duty national sales manager. Iasiello also spent five years at the Heavy Duty Manufacturers Association as vice president of member development for commercial vehicle suppliers. 

Iasiello was dedicated to the aftermarket industry, earning the Northwood University Management Education Award in 2009 and his Master Automotive Aftermarket Professional from the University of the Aftermarket.

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