Powered by more than 100 locations and 15 years of serving the parts and service needs of commercial vehicle owners throughout Mexico, VIPAR Heavy Duty announced plans to expand its operations and network in Latin America.

“VIPAR Heavy Duty is focused on growing our business in Mexico, Central America and Colombia,” said Chris Baer, VIPAR Heavy Duty president and CEO. “Plans are underway for existing distributors to open new locations. We will also be strategically adding new stockholders and new suppliers to best serve Latin American markets. This is a growth opportunity for all participants.”

To execute its growth initiatives, VIPAR Heavy Duty also recently announced Cinthya Rivera joined its team as director of business development for Latin America. Rivera has nearly a decade of experience in sales and market development for the Latin American commercial vehicle industry and is based in Puebla de Zaragoza in the state of Puebla in south-central Mexico.

“Our success in Mexico continues to grow by bringing more and more value to VIPAR Heavy Duty stockholders, supplier partners and end-user customers,” said Jim Pennig, VIPAR Heavy Duty Family of Companies’ vice president of business development. “We will utilize our experience, strategies and resources to help stockholders and partnered suppliers achieve their goals for growth in new parts of the world.”