The 7 Keys to Communicating In The Japanese Automotive Industry

7 Keys To Communicating In The Japanese Auto Industry

This 18-minute Audio Interview features Dr. David Victor, full professor of Management and International Business.’s latest Audio Interview “The 7 Keys to Communicating in the Japanese Automotive Industry” features Dr. David A. Victor. Dr. Victor is a full professor of Management and International Business at Eastern Michigan University, and the author of six books on international business communication. Since the mid-1980s, Dr. Victor has worked as a consultant and coach to more than 200 clients in the fields of cross-cultural business practice and negotiations, diversity/inclusion management and executive expatriate relocation adjustment. He has extensive experience consulting in the auto industry, including the impact of cross-cultural awareness on areas as diverse as market demand, supply chain management, international negotiations, expatriate relocation, language strategy, global CSR expectations, employee motivation and multinational strategic decision-making.  

In the 18-minute Audio Interview, Dr. Victor discusses these questions:

  • The books you have co-authored on Brazil, Mexico and Japan are all titled, “The Seven Keys to Communicating in…” with the subject country filled in for Brazil, Mexico or Japan. These seem like pretty different cultures. What are the seven keys in common that ties them together?
  • Is understanding Japanese culture and business communication really that important to the automotive industry? 
  • As a result of the pandemic, we are all traveling less and less. If North Americans are no longer as likely to travel to Japan and vice versa, will the need to accommodate cross-cultural differences lessen as well?
  • If these seven keys to improving North American-Japanese communication are as important as you suggest, what can leaders do to improve the situation? What would you suggest?

Click HERE to listen to the Audio Interview.

About is the leading global business intelligence source for the automotive industry, connecting the worldwide automotive OEM and supplier industry with the resources to effectively do business globally. Through the website,, automotive executives can find insight, solutions and strategies focused on doing business in the world’s top automotive markets. The company offers weekly Audio Interviews and eJournal newsletters addressing important international business and operational challenges for industry professionals. The Audio Interviews are available to more than 1,000,000 automotive industry professionals worldwide, including syndicated through WardsAuto, aftermarketNews, ETAuto (The Economic Times of India), TU Automotive, MEXICONOW, BORDERNOW, HORSEPOWER, and soon China Automotive Review.

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