TFI Envision Inc. was selected to develop a 30 second promo spot for Old World Industries PEAK Coolant.
PEAK wants consumers to know how important it is to check their coolant on a regular basis. To deliver this message, PEAK Coolant has enlisted the support of NHRA legend John Force, a recent honorary doctorate recipient, who they refer to as “Dr. Coolant.” Dr. Coolant’s main role is to identify the potential emergencies that can arise from not checking coolant regularly.
TFI Envision created a promotional spot called “The Physical.”
The physical is a consultation that “Dr. Coolant” (John Force) is having with a patient. It is only revealed at the end that the patient is actually a car.
The 30 second promo spot will be delivered at National Hot Rod Association events across the country. This spot capitalizes on the importance of frequent cooling system checks and the fun, outgoing personality of John Force, according to TFI.
TFI Envision also has developed materials to implement the launch and support the campaign including sales launch kits, an interactive at-track display, digital advertising and PR.
The video can be viewed on TFI’s YouTube page: youtu.be/exQtZek0en8