Carter Enhances Brand With Multi-Faceted Marketing
The company said the new plan is part of an “aggressive and targeted approach to growing the brand.”
Hot Shot’s Secret Rebrands Transmission Stiction Eliminator
The new name for the popular transmission additive was selected to better describe the product’s primary consumer benefit.
Volkswagen Unveils New Brand Design And Logo
According to VW, the new logo, which serves as both a symbol and a trademark, was reimagined with a flat two-dimensional design reduced to its essential elements, so it can be used extremely flexibly.
Oshkosh Corp. Unveils Refreshed Branding And New Website
The move is a major milestone for the company, which has more than a century of experience building some of the industry’s toughest specialty vehicles, vehicle bodies and access equipment.
Cloyes Unveils New Global Branding Strategy, Supporting Website
New brand messaging will focus on company heritage, product quality and commitment to service.
Gladson Rebrands To Syndigo, Announces Content Experience Hub
New brand encompasses capabilities for end-to-end product content management for a comprehensive client experience.
CARDONE ‘Remanufactures’ Its Brand
The company’s brand relaunch was unveiled today at the show.
Automotive Parts Associates Completes First Phase Of Rebranding Initiative With Rollout Of New Logo And Domain Name
The multi-faceted communications tactical plan is designed to differentiate and establish the nonprofit cooperative’s branding and identity as a separate entity.
Ashland Brand Transformation Recognized In The 2018 REBRAND 100 Global Awards
Five companies were recognized with “Best of” awards by REBRAND. Another 45 firms – including Ashland – were honored with awards of “distinction.” The remaining 50 received “merit” awards.
Jiffy-tite Co. Has Rebranded To Oetiker NY
Product and packaging, signage, literature and business documents also are in process of being updated and will feature the Oetiker brand.
Remy Launches New Brand Marketing Campaign
“The new Remy brand messaging ‘Quality Starts Here’ was thoughtfully developed to convey our No. 1 priority: quality,” said Priscila Tordino, marketing manager, Remy Power Products.
‘CURT Group’ Announced As New Name For CURT Family Of Brands
The new name is part of a developing brand strategy that will help distinguish the company’s individual brand identities.
