rebranding Archives - Page 3 of 5 - aftermarketNews
Nexen Tire Reveals New Brand Identity

Company unveils new “We Got You” slogan.

Americana Tire And Wheel Announces Major Rebranding Effort

The tire brand says this new identity fully leverages the power and equity of being part of the Kenda family of companies.

Engine Ice Supports Expansion And Rebrand With New Website

Engine Ice coolant is popular in the dirt bike and motocross segments, but recently expanded into new markets.

GM Customer Care And Aftersales Announces Rebranding Campaign

The rebranding includes new logos and expansion of ACDelco OE Parts on vehicles.

Axalta Rebrands Transportation Coatings Business

The redefined business will focus on supporting the accelerating demand for e-mobility.

New GM Genuine Parts And ACDelco Marketing Campaign Launched

General Motors Customer Care and Aftersales says the initiative incorporates a clear global market position.

MACS Has Rebranded

The Mobile Air Conditioning Society has rebranded to become the Mobile Air Climate Systems Association (MACS).

Minimizer Holdings Renames To Become High Bar Brands

The new name was selected to project integrity, credibility and to align with the company’s current branded portfolio.

LKQ Corp. Expands Services Business Under Single Brand Name

The company now brings its two mobile automotive services businesses as Elitek Vehicle Services.

GM Rebrands To Focus On Zero-Emissions Future

Brand identity evolves as part of new campaign to reflect GM’s progressive company vision.

GM Unveils New GM Genuine Parts And ACDelco Parts Packaging

The all-new parts packaging is part of a broader effort to rebrand and strengthen GM Genuine Parts and ACDelco.

FNHI Announces Official Corporate Name Change to Worksport

To enhance the new name consolidation, Worksport said it also has been revamping its brand identity.