rebranding Archives - Page 2 of 5 - aftermarketNews
Halla Group Celebrates 60th Anniversary with Name Change

Halla Group had retained its corporate name for 38 years since the launch of the Halla brand in 1984. Launches New Branding

The relaunch includes new course offerings, an interactive website, social media and the new UpShift Consulting Team.

Garage Equipment Supply Rebranded as Wrenchers

Wrenchers offers more than 12,000 items from leading tool and equipment brands, as well as 50,000-plus specialty items.

Hercules Tires Celebrates 70th Anniversary With Rebranding

Company sees new growth with launch, updates of several products in 2022.

NAPA AUTO PARTS Refreshing Brand After 100 Years

Changes include strategic alliances with new agency partners and transforming its internal marketing team.

Hoosier Racing Tire Reveals New Branding

An iconic purple color and “Hoosier H” will remain part of the company’s identity.

The Parts Alliance Rebrands As GSF Car Parts

GSF Car Parts already has an established presence with both the UK and Ireland independent motor trade and general public.

GENIVI Alliance Rebrands As Connected Vehicle Systems Alliance

The new brand is meant to signify the Alliance’s evolving technical focus to connected vehicle systems.

Teijin Automotive Technologies Combines Five Strong Brands

Continental Structural Plastics, Inapal, Benet, CSP Victall and Teijin Automotive Center Europe are now unified under single brand called Teijin Automotive Technologies.

Allison Transmission Rebrands Vehicle Test Center

The rebranded Vehicle Electrification and Environmental Test Center (VE+ET) reflects expanded capabilities.

Myers Industries Launches New Brand Identity

The company says this new branding will better align the business to its new “One Myers” strategic vision.

GB Auto Service Announces Corporate Rebranding

Change to Sun Auto Tire & Service signals an identity shift designed to better align the company for continued, measured growth.