Cloyes Unveils New Global Branding Strategy, Supporting Website

Cloyes Unveils New Global Branding Strategy, Supporting Website

New brand messaging will focus on company heritage, product quality and commitment to service.

After hearing from its customers and gaining important market intelligence, Cloyes Gear and Products, today unveiled a new global branding strategy and logo, as well as a new website, designed to communicate the nearly-100-year history of the company, the quality of its automotive timing products, and its commitment to supporting its customers and the automotive aftermarket.

“The global landscape in our product category is incredibly competitive,” said Brian Wheeler, vice president of business development and marketing for Cloyes. “Following months of competitive analyses and market research, we’re excited to launch a new global branding strategy and logo to support our brand growth worldwide. We’ve leveraged the history and value of the Cloyes brand to elevate our branding strategy and communicate the effectiveness and quality of our automotive product line.”

The updated Cloyes logo and brand materials are reflective of the company’s heritage, while still emblematic of the organization’s current technology and more modern aesthetic, the company says. The refreshed Cloyes’ branding strategy ensures that customer interactions with the company’s messaging and materials will be as consistent and high-quality as the Cloyes family of products.

The new Cloyes website features a custom parts lookup tool and online catalog, complete with the easy-to-use year-make-model part finder as well as vehicle identification number (VIN) lookup technology. Each search result links all applicable assets and content to each part number, such as installation tips, technical resources and videos. The custom designed site was developed with a modern bold aesthetic and mobile-friendly design providing an intuitive user experience on desktop or any device on the go.

“Automotive professionals and consumers continue to rely on the internet more and more to research quality parts and find application-specific replacement parts,” said John Bohenick, CEO for Cloyes. “With our new website, our main goal was to help users find parts more efficiently. With the technology we’ve designed, for both OE replacement and high-performance timing products, we’ve achieved that goal.”

To visit the new Cloyes website and use its parts finder, visit cloyes.com.

You May Also Like

Dana Participating in Easter Jeep Safari

The event will take place in Moab, Utah, March 23-31.

Dana to Participate in Easter Jeep Safari 2024

Dana Incorporated will participate in Easter Jeep Safari 2024, held March 23-31 in Moab, Utah. Dana products will be on site and available for demonstrations.

“At Dana, we are committed to rigorously testing and validating our products in the most challenging conditions to guarantee superior quality, durability, and performance,” said Bill Nunnery, senior director, sales and marketing, global aftermarket for Dana. “Easter Jeep Safari features rugged trails that offer us an ideal terrain for product trials. The event also gives us the opportunity to engage with Jeep enthusiasts and understand how we can enhance their off-road experiences through vehicle customizations.”

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

ZF Aftermarket Releases 80 New Parts
Schaeffler Highlights ESG Progress in 2023 Sustainability Report

Schaeffler is currently focusing on seven key ESG goals in the implementation of its sustainability strategy.

Schaeffler 2023 Sustainability Report
CMA, DoubleCoin to Showcase Long-Haul Steer Tires at MATS

Company reps will be on-site to answer questions, schedule meetings and coordinate a raffle of outdoor sporting equipment in booth #11140.

tire-distribution-outlook-tire-rack
GB Reman to Host Jackpot Giveaway Winner at Long Beach Grand Prix

Jon Hetzel, owner of Hesski ServiCenter in Levittown, Pennsylvania, will join GB Reman in the company’s hometown next month

GB Reman to Host Jackpot Giveaway Winner at Grand Prix of Long Beach

Other Posts

Bendix Surpasses Worker Safety Goals

Bendix says its Total Case Improvement Rate improved since 2022.

Bendix Announces Worker Safety Statistics
New Rislone ‘DEF Crystal Clean’ Clears P20EE Codes

The product scrubs away crystal contaminants from the selective catalytic reduction systems of diesel cars, trucks and SUVs.

New Rislone DEF Crystal Clean Diesel DEF & SCR Emissions System Cleaner Announced
SMP Announces New Oil Filter Housing Kits

The kits feature multiple design improvements to prevent leaks, according to SMP.

SMP Announces New Oil Filter Housing Kits
NTK Technologies Announces Merger into Niterra North America

The merger will take effect on April 1, and NTK Technologies will begin operating under Niterra North America Inc.

Niterra Merger